TLE 8- Software Applications
Content
Standards: Demonstrate
an understanding of software applications.
Learning
Competencies: Familiarize
themselves with appropriate software applications for specific tasks.
Content: Software applications;
1. Application software,
2. System software
Pre-test
PART I:
Multiple Choice
Choose the
letter of the correct answer. Write your answer on the space provided.
1. Which
of the following best describes application software?
a. Software used to operate and control computer hardware
b. Programs that run without user input
c. Software designed to perform specific tasks for users
d. Embedded instructions inside hardware components
2. Which
of these is an example of system software?
a. Microsoft Word
b. Adobe Photoshop
c. Google Chrome
d. Microsoft Windows
3. What is
the main purpose of application software in online marketing?
a. To control access to computer files
b. To format and repair the operating system
c. To create and manage campaigns, content, and analytics
d. To protect the computer from malware
4. Which
tool is used in email marketing and campaign automation?
a. SEMrush
b. Mailchimp
c. VLC Media Player
d. Microsoft Excel
5. Which
software is responsible for hosting websites in an online marketing context?
a. Google Docs
b. Hootsuite
c. Apache
d. Canva
PART
II: Matching Type
Match the
application or system software in Column A to its purpose or description in
Column B.
|
Column
A |
Column
B |
|
6. Canva |
a.
Operating system software example |
|
7.
Google Analytics |
b. Tool
for managing social media posts |
|
8.
Microsoft Windows |
c.
Platform for designing social media posts and marketing graphics |
|
9.
Hootsuite |
d. Used
to track website visitors and behavior |
|
10.
MySQL |
e.
System software for storing and managing marketing data |
PART
III: True or False
Write T if
the statement is true and F if it is false.
___ 11. Application
software runs without system software.
___ 12. System
software manages computer hardware and provides a base for application software.
___ 13. Canva
and Mailchimp are examples of system software.
___ 14. Web
servers like Apache are important in online marketing for hosting content.
___ 15. Operating
systems are unnecessary in running online marketing tools.
PART
IV: Short Answer
Give three
examples of application software used in online marketing (16-18)
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Give two
examples of system software and briefly state their role in online marketing.
(19-20)
________________________________________________________________________________________________________________________________________________________________________
Lesson 5 - Software Applications
A
computer is a piece of electronic equipment. Because it is powered by
electricity, it is referred to as an electronic device. It accepts data,
processes it, and outputs the appropriate results. The output of a computer
system is also known as the result of the computer system. The computer system
is commonly used nowadays. It is employed in a variety of fields due to its
quick processing, data storage, data or information accessibility, data transmission,
communication methods, and instant connectivity.
The basic
structure of the computer system includes major devices like Input Devices (mouse,
keyboard, joystick, microphone, camera, etc.) CPU (Central
Processing Unit) Output
Devices (Monitors and printers, etc.) help to run the
computer system smoothly.
https://images.app.goo.gl/MqXqAh9B484aG5Tf6
A
programmed set of instructions used to perform a given task is referred to as
software. Users are unable to see the software. Users are only able to realize
and validate their functions. The hardware runs all of the software. The two
main categories of software are system software and application software. The
most widely used computer software is the Operating System (Windows, Linux,
Ubuntu, etc.) and Microsoft Office (MS Word, Excel, PowerPoint, etc.)
Software
applications refer
broadly to programs designed to perform specific tasks or functions for users.
There are
two main categories:
1.
Application Software
comprises programs designed to help users perform specific tasks or functions.
These tasks can range from word processing and spreadsheet management to web
browsing and multimedia playback.
- Word Processors: Microsoft Word, Google Docs
- Spreadsheets: Microsoft Excel, Google Sheets
- Web Browsers: Google Chrome, Mozilla Firefox
- Media Players: VLC Media Player, Windows Media Player
- Communication Tools: Zoom, Slack
Purpose:
Application software is user-centric, enabling individuals to accomplish
specific tasks efficiently. It operates on top of system software and provides
a direct interface for user interaction.
In online
marketing, both application software and system software play important roles.
Here's how each type contributes, along with specific examples:
Application
Software in Online Marketing
Application
software helps marketers create, manage, analyze, and communicate during
campaigns. These are the tools directly used by marketing professionals.
|
Software |
Purpose
in Online Marketing |
|
Google
Analytics |
Tracks
and analyzes website traffic and user behavior. |
|
Mailchimp |
Email
marketing platform for campaigns, automation, and analytics. |
|
Canva |
Design
tool used to create social media posts, ads, and flyers. |
|
Hootsuite
/ Buffer |
Social
media scheduling and management. |
|
Meta
Ads Manager |
Create
and manage ads on Facebook and Instagram. |
|
SEMrush
/ Ahrefs |
SEO
tools for keyword research, backlink analysis, and tracking. |
|
Shopify / Woo-Commerce/Lazada/Shopee |
Platforms
for managing online stores and marketing products. |
2.
System Software
consists of programs that manage and control computer hardware, providing a
foundation for application software to function. It acts as an intermediary
between hardware and user applications.
- Operating Systems: Microsoft Windows, macOS, Linux
- Device Drivers: Software that allows the OS to communicate with hardware devices like printers and graphics cards
- Firmware: Low-level software embedded in hardware devices
- Utilities: Programs like antivirus software, disk cleanup tools, and file management systems
Purpose:
System software ensures the smooth operation of computer hardware and provides
essential services for application software. It operates in the background,
managing system resources and facilitating user interaction with the hardware.
System
Software in Online Marketing
System
software supports the infrastructure that allows application software to run
efficiently and securely.
|
System
Software |
Role
in Online Marketing |
|
Operating
Systems (e.g., Windows, macOS, Linux) |
Supports
running marketing tools and apps. |
|
Web
Servers (e.g., Apache, Nginx) |
Hosts
websites, landing pages, and digital content. |
|
Database
Management Systems (e.g., MySQL, PostgreSQL) |
Stores
customer data, analytics data, etc. |
|
Browser
Engines (e.g., Chromium, Gecko) |
Powers
web browsers used to access marketing tools. |
|
Security
Software (e.g., Firewalls, Antivirus) |
Protects
digital assets and customer information. |
ASSESSMENT
Multiple Choice - Choose the letter of the correct answer
1. Jessa
is designing social media content for her school’s online campaign. She needs a
user-friendly tool to create engaging posters and infographics. Which software
application is most appropriate for her task?
a. Microsoft Excel
b. Canva
c. MySQL
d. Mozilla Firefox
2. A
marketing team noticed that their website traffic dropped significantly over
the past month. They want to analyze visitor behavior and source of traffic. Which
application software should they use?
a. Google Analytics
b. Mailchimp
c. Meta Ads Manager
d. VLC
Media Player
3. Your
e-commerce platform suddenly stops working due to a system error. You suspect
the operating system has failed. Which type of software is likely the problem,
and why?
a. Application software, because it manages user interaction
b. Communication software, because it builds websites
c. Utility software, because it sends emails
d. System software, because it manages hardware operations
4. During an online class, the teacher asked students to research SEO tools. Maria found two tools: Ahrefs and SEMrush. What is the main purpose of these tools in digital marketing?
a. To manage social media posts
b. To conduct keyword research and analyze website SEO
c. To send promotional emails
d. To manage ads on social media
5. A
school-based enterprise is launching its products online using WooCommerce. What
type of software is WooCommerce and why is it used?
a. System software for hosting websites
b. Application software for online selling and store management
c. Utility software for backing up product data
d. Firmware to control devices
6. Brian
cannot open his marketing dashboard because his computer lacks a compatible web
browser. Which system software component is missing or outdated?
a. Web server
b. Word processor
c. Browser engine
d. Antivirus tool
7. Your school website is hosted on Apache and is experiencing high traffic due to an online campaign. Why is Apache essential in this case?
a. It creates marketing materials
b. It helps analyze SEO metrics
c. It hosts the website and manages web requests
d. It runs spreadsheet calculations
8. A
digital marketing student is comparing system software and application
software. Which of the following best explains how they work together?
a. System software allows application software to function by managing hardware
resources
b. Application software manages the hardware while system software helps users
navigate tasks
c. They are the same and interchangeable
d. Application software operates only when there’s no system software
9. A
marketing officer receives a warning that her firewall detected unusual network
activity. Why is this type of system software important in online marketing?
a. It speeds up content creation
b. It tracks campaign performance
c. It automates email campaigns
d. It protects customer and campaign data from cyber threats
10. You
are assigned to lead a group presentation on different software applications
used in online marketing. Which combination of software would give you the most
comprehensive coverage of visual design, analytics, and social media
management?
a. VLC, Nginx, and Chrome
b. Google Docs, Microsoft Paint, and Word
c. Canva, Google Analytics, and Hootsuite
d. SEMrush, Windows OS, and MySQL
Performance Task Activity: Software
Application Exploration and Presentation
Objective:
Students will identify, explore, and present appropriate software applications
used for specific tasks, demonstrating their understanding of application and
system software, especially in the context of online marketing and everyday
computer use.
Materials Needed:
·
Internet access
for research
·
Computers or
tablets (optional, for group research and exploration)
·
Presentation
tools (PowerPoint, Google Slides, poster boards, Manila paper)
Activity Instructions:
Part
1: Group Research and Exploration
1. Divide the class
into small groups (3-4 students
each).
2. Assign each group one
category of software applications to research, choosing from the
following:
o Word Processing or
Spreadsheet Software (e.g.,
Microsoft Word, Excel, Google Docs, Google Sheets)
o Web Browsers and
Communication Tools (e.g.,
Google Chrome, Mozilla Firefox, Zoom, Slack)
o Online Marketing
Tools (e.g., Google Analytics,
Mailchimp, Canva, Hootsuite)
o System Software
Components (e.g., Operating
Systems, Device Drivers, Security Software)
3. Each group must:
o Identify 3
specific software applications in their category.
o Describe the
main purpose/function of each software application.
o Explain how the
software helps users accomplish specific tasks (e.g., marketing,
communication, data management).
Part 2:
Group Presentation
·
Each group will
present their findings to the class in a 5-7 minute presentation.
·
Presentations
should include:
o A brief description of their software category.
o Explanation of the 3 software applications and their
uses.
o How these software applications support specific tasks
or jobs.
o Demonstration or visual aids (slides, screenshots, or
live demo if possible).
Assessment Criteria:
|
Criteria |
Excellent (4) |
Good (3) |
Fair (2) |
Needs Improvement (1) |
|
Content
Accuracy |
All info
correct and detailed |
Mostly
accurate |
Some
inaccuracies |
Largely
inaccurate or missing |
|
Understanding
of Software |
Clear
explanation of purpose and function |
Clear
but incomplete explanations |
Basic
understanding |
Lacks
understanding |
|
Application
Examples |
Relevant,
specific real-life examples |
General
examples |
Few
examples |
No
examples provided |
|
Presentation
Clarity |
Clear,
engaging, well-organized |
Mostly
clear and organized |
Somewhat
unclear |
Difficult
to follow |
|
Demonstration/Visuals |
Effective,
relevant, well-prepared |
Mostly
relevant visuals |
Few
visuals |
No
visuals or demonstration |
Answer Key
A. Pre-test
PART I:
Multiple Choice
1. c.
Software designed to perform specific tasks for users
2. d.
Microsoft Windows
3. c. To
create and manage campaigns, content, and analytics
4. b.
Mailchimp
5. c.
Apache
PART
II: Matching Type
|
6 |
c –
Platform for designing social media posts and marketing graphics |
|
7 |
d – Used
to track website visitors and behavior |
|
8 |
a –
Operating system software example |
|
9 |
b – Tool
for managing social media posts |
|
10 |
e –
System software for storing and managing marketing data |
PART
III: True or False
11. F
12. T
13. F
14. T
15. F
PART
IV: Short Answer - (Answers
may vary; sample correct answers provided)
Three
examples of application software used in online marketing:
16. Google
Analytics
17. Canva
18. Mailchimp
Two
examples of system software and their role in online marketing:
19. Microsoft
Windows – Supports running marketing tools like Canva or Hootsuite
20. Apache
Web Server – Hosts websites and landing pages for online marketing
B. Assessment
1. b. Canva
2. a. Google Analytics
3. d. System software,
because it manages hardware operations
4. b. To conduct keyword
research and analyze website SEO
5. b. Application software
for online selling and store management
6. c. Browser engine
7. c. It hosts the
website and manages web requests
8. a. System software
allows application software to function by managing hardware resources
9. d. It protects customer
and campaign data from cyber threats
10. c. Canva, Google
Analytics, and Hootsuite
References:
· GfG Website, ( 2023 ) Application Software https://www.geeksforgeeks.org/what-is-application-software/?utm_source
· Wikipedia https://en.wikipedia.org/wiki/Application_software \ https://en.wikipedia.org/wiki/Salesforce_Marketing_Cloud?utm_source
· Dozie Anyaegbunam, (2025) 26 Marketing Softwares Types https://thecmo.com/marketing-operations/marketing-software-types/?utm_source
· Luke Strauss ( 2024 ) The Best Marketing Automation Software https://zapier.com/blog/best-marketing-automation-software/?utm_source
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