TLE -8- ICT as Tool in Online Marketing
Content Standards: Demonstrate an understanding of ICT as a tool for online marketing.
Learning Competencies: Assess ICT as tools for online marketing
Content: ICT as a tool in online marketing.
Pre-Test
I. Multiple Choice- Choose the letter of the correct answer. Write your answer on the space provided before the number.
___1. What
does ICT stand for?
A.
International Communication and Technology
B.
Information and Communication Technology
C.
Internet and Communication Tools
D.
Integrated Computer Technology
___2.
Which of the following is an example of ICT?
A.
Whiteboard
B.
Typewriter
C.
Social media platform
D.
Bulletin board
___3.
What is the main purpose of using ICT in digital marketing?
A.
To design computer games
B.
To increase electricity consumption
C.
To reach and engage more customers
D.
To limit access to product information
___4.
Which ICT tool helps businesses collect and analyze customer behavior?
A.
Email
B.
Facebook
C.
Data analytics software
D.
Paint
___5.
What is a key benefit of online marketing using ICT?
A.
Requires face-to-face communication
B.
Expensive print materials
C.
Limited audience reach
D.
Real-time performance tracking
II. True or False - Write T if the statement is True and F if it is False.
___6. ICT
tools include mobile phones, the internet, and computers.
___7. Social media platforms are not considered part of ICT.
___8. E-commerce platforms help businesses run online stores.
___9. Email marketing is used to discourage customer loyalty.
___10. ICT allows businesses to target specific groups of customers online.
III. Matching Type- Match the ICT term in Column A with its description in Column B. Write the letter of your answer.
|
Column
A |
Column
B |
|
___11. Website Creation ___12. Online Payment Systems ___13. Data Analytics ___14. Email Marketing ___15. E-commerce Platform |
A. Helps analyze trends and customer behavior B. Marketing strategy using
emails C. Platform for setting up stores D. Use of credit card, GCash, or
PayPal for online purchase E. Designing, publishing, and maintaining a website |
LESSON 1: ICT as Tool in Online Marketing
Information and Communication Technology (ICT) abbreviated as ICT, covers all technical means used to handle information and aid communication. This includes both computer and network hardware, as well as their software. It refers to the use of digital tools, systems, devices, and resources to collect, process, store, and share information. This includes computers, the internet, mobile phones, social media platforms, and e-commerce websites.
Information
and Communication Technology (ICT) in digital marketing refers to the
use of digital tools and platforms to promote products and services, engage
with customers, and analyze market data. The use of ICT in digital
marketing has revolutionized the way businesses operate and interact with their
customers. It has allowed businesses to reach wider audiences, engage with
customers more effectively, and analyze market data to inform marketing
strategies.
The Role of ICT in Digital Marketing Strategies
- Website Creation and Management refers to the process of building, organizing, updating, and maintaining a website to ensure it functions properly, looks appealing, and serves its intended purpose (such as informing, selling, or entertaining). It involves both technical and creative tasks.
Website Creation
This is the initial process of designing and building a website. It includes:
-
Planning – Defining the website’s purpose, target audience, and content.
-
Designing – Creating the layout, color scheme, and user interface (UI).
-
Development – Writing code using languages like HTML, CSS, JavaScript, or using website builders (e.g., WordPress, Wix).
-
Content Creation – Adding text, images, videos, and other elements.
-
Launching – Publishing the site on the internet through a web host.
-
Website Management
Once the site is live, ongoing tasks are needed to keep it updated and running smoothly. This includes:
-
Content Updates – Posting new blogs, products, or information.
-
Technical Maintenance – Fixing bugs, updating software, and ensuring compatibility with browsers and devices.
-
Performance Monitoring – Checking speed, uptime, and user traffic.
-
Security Management – Protecting the site from malware, hackers, and data breaches.
-
SEO (Search Engine Optimization) – Improving visibility on search engines like Google.
-
- Social Media Marketing is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic.
- Platforms like Facebook, Instagram, TikTok, and X (Twitter) allow businesses to connect directly with customers.
-
ICT enables scheduling posts, analyzing engagement, and boosting ads.
Anyone can share updates, run promotions, and interact with customers like for example, a clothing store can post pictures of their new collection on Instagram to attract customers.
- Email marketing is the use
of email to promote products or services, as well as incentivize customer
loyalty. It is a form of marketing that can make the customers on your email
list aware of new products, discounts, and other services. Email marketing is
one of the most effective and popular marketing tools. It is used to
build relationships with customers, provide updates, offer promotions, and
encourage customer loyalty.
- E-commerce platforms is a software that helps businesses set up and run an online store. It handles product displays, payment processing, order management, and customer service. These platforms make it easy to manage an online store, handle payments, and deliver products to customers.
https://images.app.goo.gl/DfbCYJMPVDzfafdUA - Online payment systems - E-payment system is the means of making payment and/or transaction for goods and services on an e-commerce website or electronic environment without any need to use cash or check. E-payment system is also known as online payment system. It has many forms such as credit card, virtual card, mail order, e-wallet, mobile payment, cryptocurrency, etc.
- Data Analytics is the process of collecting, organizing, studying, and interpreting data to discover useful information, patterns, and trends. In online marketing, it helps businesses understand customer behavior and improve their strategies. It converts raw data into actionable insights. It includes a range of tools, technologies, and processes used to find trends and solve problems by using data. Data analytics can shape business processes, improve decision-making, and foster business growth.
Benefits
of Using ICT in Online Marketing
1.
Wider
Reach –ICT enables businesses to reach a global audience 24/7 through websites,
email, and social media platforms, surpassing the limitations of traditional
marketing.
2.
Cost-Effective
– Digital marketing is often cheaper than traditional marketing. Online
marketing using ICT (e.g., email, social media, and SEO) is often more
affordable than traditional advertising methods such as TV or print.
3.
Enhanced
Customer Engagement- Interactive tools such as chatbots, live chat, and social
media help businesses respond to customer inquiries in real time, improving
satisfaction and loyalty.
4.
Data
Collection and Customer Insights- ICT tools enable marketers to gather and
analyze customer data (e.g., through Google Analytics), which helps in
understanding customer behavior and personalizing campaigns.
5.
Targeted
Advertising- ICT allows businesses to create customized ads targeting specific
demographics, locations, and interests through platforms like Facebook Ads and
Google Ads.
6.
Increased
Sales and Conversion Rates- ICT-enabled tools like automated emails,
retargeting ads, and optimized landing pages help boost online sales and
improve customer conversion rates.
7.
Real-Time
Performance Monitoring- With ICT tools, marketers can monitor the effectiveness
of campaigns in real-time and make immediate adjustments to improve
performance.
|
Mutliple Choice - Choose the letter of the correct answer
1. You
just started a small cookie business and want to reach customers worldwide
without a big budget. Which ICT tool would best help you create an online
presence quickly and inexpensively?
a)
Creating a printed flyer and distributing it locally
b)
Building a professional website using WordPress or Shopify
c)
Hiring a TV commercial production team
d)
Renting a physical store in a mall
2. Your
bakery wants to promote a new cake collection and get quick feedback from
customers. Which ICT method will allow you to interact directly and instantly
with your customers?
a)
Sending bulk email newsletters once a month
b)
Posting pictures and updates on Instagram and replying to comments
c)
Creating a website with a contact form
d)
Writing a newspaper ad
3. If
your small business’s social media posts receive low engagement despite
frequent updates, which ICT tool should you use to understand customer
preferences and improve your strategy?
a)
Google Analytics or social media insights to study data patterns
b)
Print more business cards
c)
Call customers one by one to ask for feedback
d)
Stop posting on social media and focus only on email
4. You
want to allow customers to order your products anytime, anywhere, and pay
online securely. Which combination of ICT tools will best support this goal?
a) Email marketing and printed order forms
b) Website with e-commerce platform integration and online payment systems like GCash or PayMaya
c)
Facebook posts without any ordering system
d)
Phone orders and cash payments only
5. A
new competitor is using social media ads to attract your target customers. To
keep up, which ICT feature can help your business target ads more effectively?
a)
Manually printing flyers to distribute door-to-door
b)
Using social media advertising tools that allow targeted ads based on customer
data
c)
Lowering prices without advertising
d)
Closing your online shop
6. Your
email marketing campaign has a high open rate but low purchase conversion. What
should you analyze to improve sales?
a)
The design and content of the emails and customer click behavior using
analytics tools
b)
The number of emails sent only
c)
How many physical stores you have
d)
The color of your company logo
7. When
creating a website, why is it important to keep it updated and functional?
a)
So
that customers enjoy using the site and can find accurate, current information
about your products and services
b)
So the website uses more internet data
c)
To confuse competitors
d)
Because old websites never get visitors
8. If
you want to promote a charity event globally and track its success, which ICT
tools would be the best combination?
a)
Creating a website with event details, using social media marketing to reach
audiences, and tracking engagement through analytics
b)
Sending flyers to local neighborhoods only
c)
Making phone calls to potential attendees
d)
Posting once on a community bulletin board
9. You
notice your online sales drop during a particular month every year. How can ICT
help you understand and prepare for this?
a)
Use data analytics to study sales trends and customer behavior to adjust your
marketing plans accordingly
b)
Ignore the sales drop and hope for better results next year
c)
Close your online store during that month
d)
Reduce your product prices drastically without studying the cause
10. A
customer wants to buy your products but is worried about online payment
security. How can you reassure them using ICT features?
a)
Explain that your website uses secure online payment systems with encryption
and trusted providers like PayMaya or PayPal
b)
Ask them to send cash via mail
c)
Tell them to pay when they pick up the product in person only
d) Ignore their concerns and push for immediate payment
PERFORMANCE TASK
Activity Title: “Online Marketing Toolkit
Assessment”
Materials
Needed:
·
Manila paper,
markers (or PowerPoint if digital)
·
Internet access
(if available) for quick research
·
Sample
screenshots (optional)
Objective:
Students will be
able to assess the effectiveness and purpose of various ICT tools used in
online marketing by analyzing real-life examples and presenting their
evaluations.
Instructions:
1. Form 6 groups – Each group will focus on one ICT tool in
online marketing:
o Group 1: Website Creation and Management
o Group 2: Social Media Marketing
o Group 3: Email Marketing
o Group 4: E-Commerce Platforms
o Group 5: Online Payment Systems
o Group 6: Data Analytics
2. Task:
Each group will:
o Research real-life examples of their assigned ICT tool
(local businesses, online stores, etc.).
o Answer the guide questions (see below).
o Prepare a short presentation/poster/chart
summarizing the assessment.
o Present the findings in class (3–5 minutes per group).
Guide Questions (to be answered by each group):
1. What
is the purpose of this ICT tool in online marketing?
2. How
is this tool used by businesses? Provide at least 1 real-life or online
example.
3. What
are the benefits of using this tool?
4. What
are the possible limitations or challenges when using this tool?
5. How
does this tool contribute to the success of online marketing?
Rubric for Assessment (Total: 20 points)
|
Criteria |
Excellent (5) |
Good (4) |
Satisfactory (3) |
Needs Improvement (1–2) |
|
Understanding
of ICT Tool |
Deep and
clear understanding shown |
Good
grasp of the concept |
Basic
understanding |
Limited
or incorrect understanding |
|
Real-life
Example |
Relevant,
clearly explained |
Example
given but not fully clear |
Example
is vague or limited |
No
example given |
|
Analysis
(Benefits & Challenges) |
Thorough
and thoughtful |
Good
insights provided |
Some
insights, lacks depth |
Minimal
or unclear analysis |
|
Presentation |
Clear,
creative, well-organized |
Clear
and organized |
Understandable,
needs improvement |
Disorganized
or unclear |
Answer Key
A. Pretest
I. Multiple Choice
1. B –
Information and Communication Technology
2. C –
Social media platform
3. C –
To reach and engage more customers
4. C –
Data analytics software
5. D –
Real-time performance tracking
II.
True or False
6. T
7. F
8. T
9. F
10. T
III.
Matching Type
11. E –
Website Creation → Designing, publishing, and maintaining a website
12. D –
Online Payment Systems → Use of credit card, GCash, or PayPal for online
purchase
13. A –
Data Analytics → Helps analyze trends and customer behavior
14. B –
Email Marketing → Marketing strategy using emails
15. C –
E-commerce Platform → Platform for setting up online stores
B. Assessment
1. b) Building
a professional website using WordPress or Shopify
2. b) Posting
pictures and updates on Instagram and replying to comments
3. a) Google
Analytics or social media insights to study data pattern
4. b) Website
with e-commerce platform integration and online payment systems like GCash or
PayMaya
5. b) Using
social media advertising tools that allow targeted ads based on customer data
6. a) The
design and content of the emails and customer click behavior using analytics
tools
7. a) So
that customers enjoy using the site and can find accurate, current information
about your products and services
8. a) Creating
a website with event details, using social media marketing to reach audiences,
and tracking engagement through analytics
9. a) Use
data analytics to study sales trends and customer behavior to adjust your
marketing plans accordingly
10. a) Explain
that your website uses secure online payment systems with encryption and
trusted providers like PayMaya or PayPal
References:
References:
- Laudon, K. C., & Traver, C. G. (2021). E-commerce 2021: business, technology, and society (16th ed.). Pearson Education E-Commerce 2020–2021: Business, Technology and Society
- Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing (7th ed.). Pearson Education Limited. Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing Strategy and Implementation. Pearson Education. - References - Scientific Research Publishing
- Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: Technology for Humanity. Wiley. Marketing 5.0: Technology for Humanity | Wiley
· Ryan, D. (2016). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (4th ed.). Kogan Page https://www.scirp.org/reference/referencespapers?referenceid=3859770
· Tuten, T. L., & Solomon, M. R. (2017). Social Media Marketing (3rd ed.). Sage Publications. Social Media Marketing - Tracy L. Tuten, Michael R. Solomon - Google Books
- Strauss, J., & Frost, R. (2014). E-marketing (7th ed.). Pearson. E Marketing PDF | PDF | Digital Marketing | Advertising
- Chaffey, D. (2019). Digital Marketing: Strategy, Implementation and Practice (7th ed.). Pearson Education. Amazon.com: Digital Marketing: 9781292241579: Chaffey, Dave, Ellis-Chadwick, Fiona: Books
- Vanshika Jakhar. https://www.safalta.com/online-digital-marketing/ict-in-digital-marketing
- Adam Hayes, (2025 ) Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons https://www.investopedia.com/terms/s/social-media-marketing-smm.asp
- https://mailchimp.com/marketing-glossary/email-marketing/
- https://www.salesforce.com/commerce/ecommerce-platform/
- R. Kuscu, Y. Cicekcisoy, U. Bozoklu (Istanbul Medipol University, Turkey), ( 2020) Electronic Payment Systems in Electronic Commerce What is Electronic Payment System | IGI Global Scientific Publishing
- https://aws.amazon.com/what-is/data-analytics/
- Glossary:Information and communication technology (ICT) - Statistics Explained - Eurostat
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