Revised K-12-MATATAG- ICT- 8 - Quarter 1- INFORMATION COMMUNICATIONS AND TECHNOLOGY

LESSON 1: ICT as Tool in Online Marketing

Content Standards: Demonstrate an understanding of ICT as a tool for online marketing.

set of tools that help us communicate and share information over the internet. Imagine being able to reach out to people all
over the world, right from your computer!
In the future, knowing how to use ICT for online marketing could help you start your own business. You could sell
your handmade crafts to people in different countries, or even promote a charity event to a global audience. Let’s say you’ve
started a small business selling homemade cookies. Using ICT, you can create a website to showcase your products, use
social media to reach out to potential customers, and even track how well your marketing strategies are working using
analytics tools
Information and Communication Technology (ICT) is like a magic wand in the world of online marketing. It’s a
set of tools that help us communicate and share information over the internet. Imagine being able to reach out to people all
over the world, right from your computer!
In the future, knowing how to use ICT for online marketing could help you start your own business. You could sell
your handmade crafts to people in different countries, or even promote a charity event to a global audience. Let’s say you’ve
started a small business selling homemade cookies. Using ICT, you can create a website to showcase your products, use
social media to reach out to potential customers, and even track how well your marketing strategies are working using
analytics toolsContent Standards: Demonstrate an understanding of ICT as a tool for online marketing.

Learning Competencies: Assess ICT as tools for online marketing

Content: ICT as a tool in online marketing.

Pre-Test

I. Multiple Choice- Choose the letter of the correct answer. Write your answer on the space provided before the number.

___1. What does ICT stand for?
            A. International Communication and Technology

            B. Information and Communication Technology
            C. Internet and Communication Tools
            D. Integrated Computer Technology

___2. Which of the following is an example of ICT?
            A. Whiteboard
            B. Typewriter
            C. Social media platform
            D. Bulletin board

___3. What is the main purpose of using ICT in digital marketing?
            A. To design computer games
            B. To increase electricity consumption
            C. To reach and engage more customers
            D. To limit access to product information

___4. Which ICT tool helps businesses collect and analyze customer behavior?
            A. Email
            B. Facebook
            C. Data analytics software
            D. Paint

___5. What is a key benefit of online marketing using ICT?
            A. Requires face-to-face communication
            B. Expensive print materials
            C. Limited audience reach
            D. Real-time performance tracking

 II. True or False - Write T if the statement is True and F if it is False.

___6. ICT tools include mobile phones, the internet, and computers.
___7. Social media platforms are not considered part of ICT.
___8. E-commerce platforms help businesses run online stores.
___9. Email marketing is used to discourage customer loyalty.
___10. ICT allows businesses to target specific groups of customers online.

 III. Matching Type- Match the ICT term in Column A with its description in Column B. Write the letter of your answer.

Column A

Column B

___11. Website Creation

___12. Online Payment Systems

___13. Data Analytics

___14. Email Marketing

___15. E-commerce Platform

A. Helps analyze trends and customer behavior

B. Marketing strategy using emails

C. Platform for setting up stores

D. Use of credit card, GCash, or PayPal for online purchase

E. Designing, publishing, and maintaining a website

 ICT as Tool in Online Marketing

Information and Communication Technology (ICT), abbreviated as ICT, covers all technical means used to handle information and aid communication. This includes both computer and network hardware and software. It refers to the use of digital tools, systems, devices, and resources to collect, process, store, and share information. This includes computers, the Internet, mobile phones, social media platforms, and e-commerce websites.

Information and Communication Technology (ICT) in digital marketing refers to the use of digital tools and platforms to promote products and services, engage with customers, and analyze market data. The use of ICT in digital marketing has revolutionized the way businesses operate and interact with their customers. It has allowed businesses to reach wider audiences, engage with customers more effectively, and analyze market data to inform marketing strategies.

The Role of ICT in Digital Marketing Strategies

  • Website Creation and Management refers to building, organizing, updating, and maintaining a website to ensure it functions properly, looks appealing, and serves its intended purpose (such as informing, selling, or entertaining). It involves both technical and creative tasks.

    • Website Creation

      This is the initial process of designing and building a website. It includes:

      • Planning – Defining the website’s purpose, target audience, and content.

      • Designing – Creating the layout, color scheme, and user interface (UI).

      • Development – Writing code using languages like HTML, CSS, JavaScript, or using website builders (e.g., WordPress, Wix).

      • Content Creation – Adding text, images, videos, and other elements.

      • Launching – Publishing the site on the internet through a web host.

    •  Website Management

      Once the site is live, ongoing tasks are needed to keep it updated and running smoothly. This includes:

      • Content Updates – Posting new blogs, products, or information.

      • Technical Maintenance – Fixing bugs, updating software, and ensuring compatibility with browsers and devices.

      • Performance Monitoring – Checking speed, uptime, and user traffic.

      • Security Management – Protecting the site from malware, hackers, and data breaches.

      • SEO (Search Engine Optimization) – Improving visibility on search engines like Google.

For example, consider a local bakery. They could showcase their cakes and pastries on their website, allowing customers to browse and place orders online. 

  •  Social Media Marketing is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic.

    • Platforms like Facebook, Instagram, TikTok, and X (Twitter) allow businesses to connect directly with customers.

    • ICT enables scheduling posts, analyzing engagement, and boosting ads.

    • Anyone can share updates, run promotions, and interact with customers like for example, a clothing store can post pictures of their new collection on Instagram to attract customers.

      https://images.app.goo.gl/ALsJkuifTZR1TGXR9
  •  Email marketing is the use of email to promote products or services, as well as incentivize customer loyalty. It is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. Email marketing is one of the most effective and popular marketing tools.  It is used to build relationships with customers, provide updates, offer promotions, and encourage customer loyalty.

https://images.app.goo.gl/XAeH5PBJvQit4CgC7
  • E-commerce platforms is a software that helps businesses set up and run an online store. It handles product displays, payment processing, order management, and customer service. These platforms make it easy to manage an online store, handle payments, and deliver products to customers.  

                                                                  https://images.app.goo.gl/DfbCYJMPVDzfafdUA
  • Online payment systems - E-payment system is the means of making payment and/or transaction for goods and services on an e-commerce website or electronic environment without any need to use cash or check. E-payment system is also known as online payment system. It has many forms such as credit card, virtual card, mail order, e-wallet, mobile payment, cryptocurrency, etc.

  • https://images.app.goo.gl/NaZfcJADYFFqCtFu8
  • Data Analytics is the process of collecting, organizing, studying, and interpreting data to discover useful information, patterns, and trends. In online marketing, it helps businesses understand customer behavior and improve their strategies. It converts raw data into actionable insights. It includes a range of tools, technologies, and processes used to find trends and solve problems by using data. Data analytics can shape business processes, improve decision-making, and foster business growth.

Benefits of Using ICT in Online Marketing

1.      Wider Reach –ICT enables businesses to reach a global audience 24/7 through websites, email, and social media platforms, surpassing the limitations of traditional marketing.

2.      Cost-Effective – Digital marketing is often cheaper than traditional marketing. Online marketing using ICT (e.g., email, social media, and SEO) is often more affordable than traditional advertising methods such as TV or print.

3.      Enhanced Customer Engagement- Interactive tools such as chatbots, live chat, and social media help businesses respond to customer inquiries in real time, improving satisfaction and loyalty.

4.      Data Collection and Customer Insights- ICT tools enable marketers to gather and analyze customer data (e.g., through Google Analytics), which helps in understanding customer behavior and personalizing campaigns.

5.      Targeted Advertising- ICT allows businesses to create customized ads targeting specific demographics, locations, and interests through platforms like Facebook Ads and Google Ads.

6.      Increased Sales and Conversion Rates- ICT-enabled tools like automated emails, retargeting ads, and optimized landing pages help boost online sales and improve customer conversion rates.

7.      Real-Time Performance Monitoring- With ICT tools, marketers can monitor the effectiveness of campaigns in real-time and make immediate adjustments to improve performance.


Assessment 

Mutliple Choice -  Choose the letter of the correct answer

1. You just started a small cookie business and want to reach customers worldwide without a big budget. Which ICT tool would best help you create an online presence quickly and inexpensively?

a) Creating a printed flyer and distributing it locally 

b) Building a professional website using WordPress or Shopify

c) Hiring a TV commercial production team

d) Renting a physical store in a mall

2. Your bakery wants to promote a new cake collection and get quick feedback from customers. Which ICT method will allow you to interact directly and instantly with your customers?

a) Sending bulk email newsletters once a month   

b) Posting pictures and updates on Instagram and replying to comments 

c) Creating a website with a contact form 

d) Writing a newspaper ad

3. If your small business’s social media posts receive low engagement despite frequent updates, which ICT tool should you use to understand customer preferences and improve your strategy?

a) Google Analytics or social media insights to study data patterns 

b) Print more business cards 

c) Call customers one by one to ask for feedback 

d) Stop posting on social media and focus only on email

4. You want to allow customers to order your products anytime, anywhere, and pay online securely. Which combination of ICT tools will best support this goal?

a) Email marketing and printed order forms 

b) Website with e-commerce platform integration and online payment systems like GCash or  PayMaya

c) Facebook posts without any ordering system

d) Phone orders and cash payments only

5. A new competitor is using social media ads to attract your target customers. To keep up, which ICT feature can help your business target ads more effectively?

a) Manually printing flyers to distribute door-to-door 

b) Using social media advertising tools that allow targeted ads based on customer data 

c) Lowering prices without advertising 

d) Closing your online shop

6. Your email marketing campaign has a high open rate but low purchase conversion. What should you analyze to improve sales?

a) The design and content of the emails and customer click behavior using analytics tools 

b) The number of emails sent only 

c) How many physical stores you have

d) The color of your company logo

7. When creating a website, why is it important to keep it updated and functional?

a)      So that customers enjoy using the site and can find accurate, current information about your products and services

b) So the website uses more internet data

c) To confuse competitors

d) Because old websites never get visitors

8. If you want to promote a charity event globally and track its success, which ICT tools would be the best combination?

a) Creating a website with event details, using social media marketing to reach audiences, and tracking engagement through analytics

b) Sending flyers to local neighborhoods only

c) Making phone calls to potential attendees

d) Posting once on a community bulletin board

9. You notice your online sales drop during a particular month every year. How can ICT help you understand and prepare for this?

a) Use data analytics to study sales trends and customer behavior to adjust your marketing plans accordingly

b) Ignore the sales drop and hope for better results next year

c) Close your online store during that month

d) Reduce your product prices drastically without studying the cause

10. A customer wants to buy your products but is worried about online payment security. How can you reassure them using ICT features?

a) Explain that your website uses secure online payment systems with encryption and trusted providers like PayMaya or PayPal

b) Ask them to send cash via mail

c) Tell them to pay when they pick up the product in person only

d) Ignore their concerns and push for immediate payment

PERFORMANCE TASK

Activity Title: “Online Marketing Toolkit Assessment”

Materials Needed:

·        Manila paper, markers (or PowerPoint if digital)

·        Internet access (if available) for quick research

·        Sample screenshots (optional)

 Objective:

Students will be able to assess the effectiveness and purpose of various ICT tools used in online marketing by analyzing real-life examples and presenting their evaluations.

Instructions:

1.      Form 6 groups – Each group will focus on one ICT tool in online marketing:

o   Group 1: Website Creation and Management

o   Group 2: Social Media Marketing

o   Group 3: Email Marketing

o   Group 4: E-Commerce Platforms

o   Group 5: Online Payment Systems

o   Group 6: Data Analytics

2.      Task:
Each group will:

o   Research real-life examples of their assigned ICT tool (local businesses, online stores, etc.).

o   Answer the guide questions (see below).

o   Prepare a short presentation/poster/chart summarizing the assessment.

o   Present the findings in class (3–5 minutes per group).

Guide Questions (to be answered by each group):

1.      What is the purpose of this ICT tool in online marketing?

2.      How is this tool used by businesses? Provide at least 1 real-life or online example.

3.      What are the benefits of using this tool?

4.      What are the possible limitations or challenges when using this tool?

5.      How does this tool contribute to the success of online marketing?

Rubric for Assessment (Total: 20 points)

Criteria

Excellent (5)

Good (4)

Satisfactory (3)

Needs Improvement (1–2)

Understanding of ICT Tool

Deep and clear understanding shown

Good grasp of the concept

Basic understanding

Limited or incorrect understanding

Real-life Example

Relevant, clearly explained

Example given but not fully clear

Example is vague or limited

No example given

Analysis (Benefits & Challenges)

Thorough and thoughtful

Good insights provided

Some insights, lacks depth

Minimal or unclear analysis

Presentation

Clear, creative, well-organized

Clear and organized

Understandable, needs improvement

Disorganized or unclear

 


Answer Key 

A. Pretest

I. Multiple Choice

1. B – Information and Communication Technology

2. C – Social media platform

3. C – To reach and engage more customers

4. C – Data analytics software

5. D – Real-time performance tracking

II. True or False

6. T

7. F

8. T

9. F

10. T

III. Matching Type

11. E – Website Creation → Designing, publishing, and maintaining a website

12. D – Online Payment Systems → Use of credit card, GCash, or PayPal for online purchase

13. A – Data Analytics → Helps analyze trends and customer behavior

14. B – Email Marketing → Marketing strategy using emails

15. C – E-commerce Platform → Platform for setting up online stores

B. Assessment

1.     b) Building a professional website using WordPress or Shopify 

2.     b) Posting pictures and updates on Instagram and replying to comments 

3.     a) Google Analytics or social media insights to study data pattern 

4.     b) Website with e-commerce platform integration and online payment systems like GCash or PayMaya

5.      b) Using social media advertising tools that allow targeted ads based on customer data

6.     a) The design and content of the emails and customer click behavior using analytics tools

7.      a) So that customers enjoy using the site and can find accurate, current information about your products and services

8.     a) Creating a website with event details, using social media marketing to reach audiences, and tracking engagement through analytics

9.     a) Use data analytics to study sales trends and customer behavior to adjust your marketing plans accordingly

10.   a) Explain that your website uses secure online payment systems with encryption and trusted providers like PayMaya or PayPal

References:

LESSON 2 - Digital Citizenship 

Content Standards: Demonstrate an understanding of digital citizenship.

Learning Competencies: Discuss current events reflecting on their own digital citizenship.

Content: 

1. Digital citizenship; elements, 

2. Digital footprints and identity.

Pre-test 

Test I - Write T if the statement is True and F if it is False.

1. _____ A digital footprint disappears after a few weeks.

2. _____ Sharing your password with friends is part of digital responsibility.

3. _____ Digital literacy helps us evaluate online information.

4. _____ Digital rights include the freedom of expression online.

5. _____ Employers never check your online presence before hiring.

Test II - Choose the letter of the correct answer

1. Which is an example of Digital Communication? 

a. Riding a bike to a friend’s house 

b. Writing a handwritten letter 

c. Sending a message through email or chat 

d. Talking face to face

2.  What is Digital Identity?

a. Your name written on paper 

b. Your online representation, including usernames and behavior 

c. Your school ID card 

d. Your fingerprint

3.  What type of digital footprint is browsing history?

a. Active 

b. Passive 

c. Shared 

d. Intentional

4.  Which element of digital citizenship involves buying and selling online responsibly?

a. Digital Literacy 

b. Digital Commerce 

c. Digital Etiquette 

d. Digital Access

5.  What does Digital Health and Wellness focus on?

a. Eating healthy food 

b. Exercising at the gym 

c. Balancing screen time and online activities 

d. Downloading health apps

 

Digital Citizenship 

Digital Citizenship refers to the responsible and appropriate use of technology by individuals in the digital world. It encompasses understanding how to use digital tools safely, ethically, and effectively. Good digital citizenship involves practicing online safety, respecting others' rights and privacy, recognizing credible sources, avoiding cyberbullying, and understanding the long-term impact of digital footprints.

"Digital citizenship is the continuously developing norms of appropriate, responsible, and empowered technology use." 

1. Key Elements of Digital Citizenship:

Digital Etiquette – Using technology respectfully and responsibly.

Digital Communication – Understanding how to communicate effectively online.

Digital Literacy – Evaluating information and understanding how digital systems work.

Digital Access – Advocating for equal digital rights and access for everyone.

Digital Law – Understanding and following laws related to digital content and behavior.

Digital Rights and Responsibilities – Knowing one's rights online and acting              responsibly.

Digital Health and Wellness – Maintaining a healthy balance between digital and real-world interactions.

Digital Security – Protecting personal information and digital devices.

Digital Commerce – Understanding safe and responsible buying and selling online.

2. Digital Footprints and Identity refer to the traces of a person’s online activity and how these shape their representation on the internet. Both concepts are crucial in understanding how individuals interact with the digital world and how they are perceived by others.

A. Digital footprint is the record or trail left by the activities you do online. It includes data from your web browsing history, social media activity, email exchanges, and any other interaction you have on the internet.

Types of Digital Footprints:

Active Digital Footprint – Information that a user intentionally shares online (e.g., social media posts, blog comments).

Passive Digital Footprint – Information collected without the user’s direct input (e.g., browsing history, cookies, location data).

     Digital footprints can be used by employers, schools, advertisers, or even hackers to build a profile of a person. They are permanent and can impact personal privacy, security, and reputation.

B. Digital Identity is the set of data that uniquely identifies a person or entity online. This can include usernames, passwords, social media profiles, digital certificates, and behavior patterns.

Components:

                                                 Identifiers (e.g., email address, username)

                                                 Attributes (e.g., name, age, location)

                                                 Behavioral Data (e.g., interaction patterns, preferences)

    Digital identity determines how individuals are recognized and treated online. It is used for authentication (logging in to websites), personalization, and even surveillance. Managing digital identity responsibly is vital to maintaining online security and credibility.

Assessment 

Multiple Choice - Choose the letter of the correct answer.

1.      1. Your friend shares a meme that makes fun of a classmate’s appearance. You find it funny, but you also know it could hurt the person’s feelings. What should you do as a responsible digital citizen?

a. Share the meme privately with other friends

b. Comment something funny to join in

c. Ignore it and pretend you didn’t see it

d. Talk to your friend privately and explain why it’s not respectful

2. While researching for a school project, you find information from a blog with no author, date, or sources. What is the best decision?

a. Use the information but rephrase it

b. Use it and cite the blog URL only

c. Double-check the facts with other credible sources

d. Ignore the missing details and copy it directly

3. You are asked to create a new account for an online learning platform. Which of the following is the most secure way to create your password?

a. Use a mix of letters, numbers, and symbols

b. Use “12345678” because it's easy to remember

c. Use your birthday and name  

d. Use the same password you use for your social media

4. Your younger sibling clicks on a suspicious link while watching videos online. As someone practicing digital security, what is the best action to take?

a. Restart the computer

b. Ignore it unless there’s a problem

c. Tell a parent or adult and scan the device for viruses

d. Delete the video history

5. You notice your screen time is affecting your sleep and school performance. What is the most responsible action you can take based on digital wellness?

a. Use your phone only during class

b. Reduce screen time and set boundaries for device use

c. Stay online but reduce brightness

d. Only play games, not scroll through social media

 6. During an online group project, one classmate is not participating. Another member starts posting angry messages. As a responsible digital communicator, what should you do?

a. Report the messages to the teacher and try to communicate respectfully 

b. Join in and criticize the inactive classmate

c. Ignore the conflict

d. Leave the group chat

 7. You find a classmate’s USB in the school computer lab. You’re curious and plug it in. It has personal files and photos. What should you do?

a. Browse the files to check for ownership

b. Keep it as a backup device

c. Upload the photos online to ask who owns them

d. Return it to the classmate or a teacher without opening anything 

 8. You are creating a vlog and want to include a music track you like. However, the song is copyrighted. What is the most ethical action to take?

a. Use the song without credit

b. Use a remix from another channel

c. Look for royalty-free or licensed music

d. Upload the video first and remove the music if flagged

9. A new classmate doesn't have access to a computer or internet at home. What is one way you can advocate for digital access?

a. Offer to do their online tasks for them

b. Tell them to borrow from someone else

c. Report the issue to the teacher and suggest ways to support them

d. Tell them to wait until they can buy a device

10. You are writing a blog for school. You want to gain more views so you think of adding fake, shocking headlines. What should you consider first as a digital citizen?

a. It’s just for fun and won’t hurt anyone

b. Spreading false information can mislead others and damage your credibility

c.  It will help your blog become popular

d. Everyone does it online, so it’s acceptable

 Learning Competencies: Discuss current events reflecting on their own digital citizenship.

Activity Title: “#ThinkBeforeYouClick: Real-World Issues and Me”

Objectives:

By the end of the activity, students will be able to:

·        Identify a current event related to digital citizenship (e.g., cyberbullying, data privacy, misinformation).

·        Analyze the event using the elements of digital citizenship.

·        Reflect on their own digital behavior and responsibilities as digital citizens.

Materials Needed:

·        Printed or digital copies of news articles

·        Manila paper / cartolina or PowerPoint (optional)

·        Pens / markers

Instructions:

1.      Form 5–6 groups, with 5–6 members each.

2.      Each group will select or be assigned a current event/news article related to any of the following:

o   Cyberbullying

o   Online scams or hacking

o   Misinformation/fake news

o   Invasion of privacy

o   Online hate speech or inappropriate posts

o   AI and deepfakes

o   Identity theft

3.      Prepare a 5-minute presentation answering the following guide questions:

o   What is the event about? (Give a brief summary.)

o   Which elements of digital citizenship does it involve? (Minimum 2)

o   What digital behavior was shown? Was it responsible or harmful?

o   What could have been done differently?

o   What is the lesson digital citizens should learn from this event?

Rubric for Group Presentation (20 points)

Criteria

Excellent (5)

Good (4)

Satisfactory (3)

Needs Improvement (1–2)

Relevance of News Event

Very relevant and clearly presented

Relevant and mostly clear

Somewhat relevant

Not relevant or unclear

Application of Digital Citizenship Concepts

Accurately applied 2+ elements

Good application

Partial understanding

Poor or no connection

Critical Analysis

Insightful, well-analyzed

Good analysis

Fair attempt

Lacks depth

Delivery and Creativity

Engaging, well-coordinated

Clear and organized

Understandable

Lacks organization



ANSWER KEY

Pre-test 

Test I - True or false

1. F – A digital footprint is often permanent

2. F – Sharing passwords is unsafe and irresponsible

3. T – Digital literacy helps us assess online information

4. T – Online rights include freedom of expression

5. F – Employers often review online presence before hiring

Test II - Multiple Choice

6.            6.   c – Sending a message through email or chat

7.    b – Your online representation, including usernames and behavior

8.    b – Passive

9.                9.  b – Digital Commerce

10.  c – Balancing screen time and online activities

Multiple Choice

1.  d – Talk to your friend privately and explain why it’s not respectful

2. c – Double-check the facts with other credible sources

3. a. Use a mix of letters, numbers, and symbols

4. c – Tell a parent or adult and scan the device for viruses

5. b – Reduce screen time and set boundaries for device use

6. a – Report the messages to the teacher and try to communicate respectfully

7. d – Return it to the classmate or a teacher without opening anything

8. c – Look for royalty-free or licensed music

9. c – Report the issue to the teacher and suggest ways to support them

10. b – Spreading false information can mislead others and damage your credibility

References


LESSON 3- ICT-Related Legal Bases

Content Standards: Demonstrate an understanding of ICT-related legal issues.

Learning Competencies: Distinguish ICT-related legal bases and their consequences.

Content: ICT-related legal bases;

1.      Republic act No. 10844 section 4, 5, and 6 (Establishment of DICT)

2.      Republic act no 10627 section 2-D (Cyberbullying Act),

3.      Republic act no 10173 (Data Privacy Act of 2012) chapter 8 section 26,

4.      Republic Act No. 8293 (Intellectual Property Code of the Philippines)

Pre-Test

A. Multiple Choice

Choose the letter of the correct answer. Write your answer in the space provided for you.

1. ___ What is the main purpose of Republic Act No. 10844?

A. To prevent cyberbullying

B. To establish the Department of Information and Communications Technology

C. To protect intellectual property

D. To regulate internet cafes

2. ___ According to RA 10844, which of the following is not a mandate of DICT?

A. Protecting personal information 

B. Promoting digital literacy

C. Providing free internet in public places

D. Supporting government ICT needs

3. ___ What does RA 10627 Section 2(d) define?

A. Penalties for IP violations

B. Data privacy guidelines

C. Cyberbullying

D. Digital piracy

4. ___ Which of the following actions could be considered cyberbullying under RA 10627?

A. A student copying homework

B. Sharing a classmate’s embarrassing photo in a group chat

C. Forgetting to log out of a social media account

D. Using the internet for research

5. ___ Which law penalizes negligent access to personal and sensitive personal information?

A. RA 10844

B.  RA 8293

C. RA 10627

D. RA 10173

6. ___ Under RA 10173, what is the maximum penalty for unauthorized access due to negligence of sensitive personal information?

A. 1–3 years imprisonment, ₱500,000 fine

B. 3–6 years imprisonment, ₱4,000,000 fine

C. 5–7 years imprisonment, ₱1,000,000 fine

D. 2–4 years imprisonment, ₱2,000,000 fine

7. ___ What is personal information, according to RA 10173?

A. Details about intellectual property

B. Any public data shared online

C. Data from which an individual’s identity is apparent

D. All passwords and PIN codes

8. ___ Which law primarily protects copyrights, patents, and trademarks?

A. RA 8293 

B. RA 10627

C. RA 10173

D. RA 10844

9. ___ The agency responsible for implementing intellectual property rights in the Philippines is:

A. DICT

B. DepEd

C. IPOPHL

D. DOST

10. ___ Which amendment to RA 8293 strengthened copyright protections and enforcement?

A. RA 10372

B. RA 10175

C. RA 10627

D. RA 10844

 

B. True or False: Write T if the statement is True and F if it is False.

___ 11. Cyberbullying is only punishable if it happens inside school premises.

___ 12.  The DICT Secretary is appointed by the President of the Philippines.

___ 13. The Data Privacy Act considers health information as sensitive personal information.

___ 14. RA 8293 only covers patents and does not protect copyrighted works.

___ 15. A person may be imprisoned under RA 10173 even for negligent access to data.

ICT-Related Legal Bases

ICT-related legal bases refer to the laws and official regulations enacted to govern the use, development, security, access, and ethical application of Information and Communications Technology (ICT) in the Philippines. These laws provide the framework for digital governance, cybersecurity, data privacy, e-commerce, and digital innovation.

Summary of Republic Act No. 10844, specifically Sections 4, 5, and 6, which relate to the establishment of the Department of Information and Communications Technology (DICT). 

1. Republic Act No. 10844 “An Act Creating the Department of Information and Communications Technology, Defining its Powers and Functions, Appropriating Funds Therefor, and for Other Purposes”

Signed into law: May 23, 2016

    Section 4. Mandate

        The DICT is mandated to plan, develop, and promote the national ICT development agenda. Its role         is to:

·        Ensure the provision of strategic, reliable, cost-efficient, and citizen-centric ICT infrastructure and services.

·        Promote universal access to quality, affordable, secure, and reliable ICT services.

·        Support the ICT needs of government agencies and instrumentalities.

·        Preserve the integrity, security, and sovereignty of the country in cyberspace.

    Section 5. Powers and Functions

        The DICT shall:

·        Formulate, recommend, and implement national policies, plans, and programs that will promote the development and use of ICT.

·        Establish a free internet service in public places.

·        Promote digital literacy, ICT expertise, and knowledge-building through capacity-building programs.

·        Provide oversight and support to all ICT-related government projects, including e-governance and cybersecurity programs.

·        Ensure cybersecurity, protection of critical ICT infrastructure, and coordination with law enforcement on cybercrime.

·        Foster investment in the ICT sector and promote innovation.

·        Perform such other functions necessary to carry out the DICT’s mandate.

    Section 6. Composition

        The DICT shall be composed of:

·        Secretary (appointed by the President)

·        Three (3) Undersecretaries

·        Four (4) Assistant Secretaries

        The Undersecretaries and Assistant Secretaries shall be appointed by the President upon the         recommendation of the Secretary and must possess relevant expertise and experience in ICT.

 2. Republic Act No. 10627, known as the Anti-Bullying Act of 2013, mandates all elementary and secondary schools in the Philippines to implement policies that prevent and address bullying, including cyberbullying.

      Section 2(d): Definition of Cyberbullying

        Under Section 2(d) of RA 10627, cyberbullying is defined as:

“Any bullying done through the use of technology or any electronic means.”

    This encompasses actions where students use digital platforms—such as social media, messaging apps, emails, or online games—to harass, intimidate, or humiliate their peers. The law recognizes cyberbullying as a serious offense, acknowledging its potential to cause emotional and psychological harm to victims.

    Implementing Rules and Regulations (IRR)

        The Department of Education (DepEd) issued DepEd Order No. 55, s. 2013, which provides the         Implementing Rules and Regulations for RA 10627. The IRR offers a more detailed explanation of         cyberbullying:

        “Cyberbullying refers to any bullying done through the use of technology or any electronic means.     This includes conduct resulting in harassment, intimidation, or humiliation through texting, email,             instant messaging, chatting, internet, social media, online games, or other platforms.”    

        The IRR emphasizes that cyberbullying is not limited to actions within school premises. Even if the       bullying occurs outside school grounds or through personal devices, it falls under the purview of the       law if it creates a hostile environment for the victim at school or disrupts the educational process.

    School Responsibilities

        RA 10627 requires schools to:

·        Adopt comprehensive anti-bullying policies, which include provisions against cyberbullying.

·        Establish clear procedures for reporting, investigating, and addressing bullying incidents.

·        Implement disciplinary measures appropriate to the severity of the offense.

·        Provide support services such as counseling for victims and rehabilitation programs for perpetrators.

·        Educate students and parents about the dynamics of bullying and the school's policies.

 3. Republic Act No. 10173, also known as the Data Privacy Act of 2012, establishes the legal framework for protecting personal information in the Philippines. Chapter VIII, Section 26 specifically addresses penalties for unauthorized access to personal and sensitive personal information due to negligence.

         Section 26: Accessing Personal Information and Sensitive Personal Information Due to Negligence

            a. Personal Information:

        Any person who, due to negligence, provides access to personal information without             authorization under this Act or any existing law shall be penalized with:

    Imprisonment: One (1) to three (3) years

    Fine: Not less than Five hundred thousand pesos (₱500,000) but not more than Two million         pesos (₱2,000,000)

    b. Sensitive Personal Information:

            Any person who, due to negligence, provides access to sensitive personal information without authorization under this Act or any existing law shall be penalized with:

    Imprisonment: Three (3) to six (6) years

    Fine: Not less than Five hundred thousand pesos (₱500,000) but not more than Four million         pesos (₱4,000,000)

Key Definitions

·                Personal Information: Any information from which the identity of an individual is apparent or can be reasonably and directly ascertained.

·               Sensitive Personal Information: Includes data about an individual's race, ethnic origin, marital status, age, color, religious, philosophical or political affiliations, health, education, genetic or sexual life, or any proceeding for any offense committed or alleged to have been committed.

4. Republic Act No. 8293, known as the Intellectual Property Code of the Philippines, was enacted on June 6, 1997, and took effect on January 1, 1998. This comprehensive legislation establishes the legal framework for the protection of intellectual property (IP) rights in the Philippines and created the Intellectual Property Office of the Philippines (IPOPHL) to administer and enforce these rights.

Key Features of RA 8293

1. Scope of Intellectual Property Rights

The law defines and protects various forms of intellectual property, including:

  • Copyright and Related Rights: Protects original literary and artistic works.
  • Trademarks and Service Marks: Safeguards distinctive signs identifying goods or services.
  • Geographic Indications: Protects names identifying goods as originating from specific regions.
  • Industrial Designs: Covers aesthetic aspects of products.
  • Patents: Grants exclusive rights to inventions that are new, involve an inventive step, and are industrially applicable.
  • Layout-Designs (Topographies) of Integrated Circuits: Protects three-dimensional configurations of electronic circuits.
  • Protection of Undisclosed Information: Safeguards trade secrets and other confidential business information.

2. Establishment of the Intellectual Property Office (IPO)

RA 8293 established the IPOPHL, which is responsible for:\

  • Administering and implementing state policies on intellectual property.
  • Examining and registering IP applications.
  • Promoting the use of IP in the Philippines.
  • Providing assistance in the enforcement of IP rights.

3. Alignment with International Agreements

The Act ensures that the Philippines' IP laws are in harmony with international treaties and conventions to which the country is a party, such as the TRIPS Agreement under the World Trade Organization.

Amendments to RA 8293

RA 8293 has been amended to address evolving IP challenges:

Republic Act No. 10372 (2013): Introduced significant changes, including:

  • Establishment of the Bureau of Copyright and Other Related Rights within IPOPHL.
  • Implementation of technological protection measures.
  • Clarification of fair use provisions.
  • Enhanced enforcement mechanisms.

Chapter XVII – Infringement

Section 216. Remedies for Infringement

This section outlines the legal remedies available to rights holders when their intellectual property rights are infringed upon. It includes:

  • Injunctions to prevent further infringement.
  • Damages: Compensation for actual damages incurred and profits gained by the infringer.
  • Moral and exemplary damages where appropriate.
  • Destruction of infringing copies.
  • Seizure and impounding of infringing articles as evidence.

Section 217. Criminal Penalties

This section specifies the criminal penalties for willful infringement, which may include:

Imprisonment ranging from one (1) to nine (9) years.

  • Fines ranging from ₱50,000 to ₱1,500,000, depending on the nature and extent of the infringement.
  • These penalties aim to deter violations and uphold the rights of intellectual property holders. 


Assessment

Multiple Choice

1. You noticed a classmate edited a photo of a teacher and posted it online with offensive text. What would be the most responsible action to take in this situation?
            A. Share the post to raise awareness
            B. Comment with a laughing emoji
            C. Report the post and talk to a trusted adult or teacher
            D. Ignore it and move on

2. Your group is creating a website, and someone suggested using content copied from another site without credit. What should you recommend as the best approach?
            A. Rewrite the idea in your own words and cite the source 
            B. Translate the content into another language
            C. Copy it and make small changes
            D. Use it directly because it’s for a school project

3. You receive a suspicious email claiming you won a prize and asking for your personal details. What is the best decision to make?
            A. Reply and give fake information
            B. Ignore or delete the message and report it
            C. Share it with friends to check if it’s real
            D. Click the link to claim the prize

4. Your school asks for permission to collect your personal data for a new digital ID system. Why is asking for your permission important under the Data Privacy Act?
            A. To avoid wasting school funds
            B. To monitor your academic performance
            C. To protect your rights and personal information
            D. To ensure that students follow rules

5. Your group is assigned to create a presentation about digital citizenship. One member insists on copying a popular YouTuber’s content. What should you do to maintain ethical standards?
            A. Allow it to save time
            B. Give credit to the YouTuber in a small font
            C. Use only half of the video to be safe
            D. Suggest making original content inspired by the video 

6. A student secretly records a video during class and posts it online without the teacher’s consent. Which law might be violated in this scenario?
            A. Cybercrime Prevention Act
            B. Intellectual Property Code
            C. Data Privacy Act
            D. DICT Act

7. Your friend developed an app, but someone uploaded a copy without permission and started earning money from it. What does this situation represent?
            A. Innovation sharing
            B. Fair use
            C. Cybersecurity
            D. Intellectual property theft

8. You are tasked to organize an online campaign to raise awareness about safe internet use. Which of the following would best promote ethical behavior online?
            A. Encourage public sharing of private conversations
            B. Promote fact-checking and respectful communication
            C. Share shocking images to gain attention
            D. Ignore negative comments to avoid conflict

9. Your class is developing a school app that stores student information. A member suggests skipping data encryption to finish faster. What is the most appropriate response?
            A. Agree, since it saves time
            B. Approve the idea but add a password later
            C. Insist on following proper data privacy practices
            D. Let the teacher decide without discussing further

10. A social media influencer reposts an artist’s original design without permission or credit. Which ICT-related law best protects the artist’s rights?
            A. Intellectual Property Code 
            B. Anti-Bullying Act
            C. Data Privacy Act
            D. DICT Act

Activity Title: “ICT Law in Action: A Multimedia Case File”

Objective:

Students will demonstrate their understanding of various ICT-related laws in the Philippines by researching real-life or hypothetical cases, analyzing legal implications, and presenting findings through a creative multimedia presentation or poster-report.

Instructions for Students:

You will work individually or in pairs to create a Multimedia Case File Presentation or Poster Report based on one of the following ICT-related laws:

1.      RA 10844 – DICT Act of 2015

2.      RA 10627 – Anti-Bullying Act (focus on Cyberbullying)

3.      RA 10173 – Data Privacy Act of 2012

4.      RA 8293 – Intellectual Property Code

Task Components:

1.      Choose one law from the list.

2.      Create a real-life or fictional scenario that involves a violation or enforcement of the chosen law.

3.      Create a presentation or visual report that includes:

o   Case Summary (what happened, who was involved)

o   Violation Identified (which law and section were violated)

o   Legal Consequences (imprisonment, fines, school sanctions, etc.)

o   Impact on the people involved (victim, offender, institution)

o   Suggested Action or Preventive Measures

o   Reflection: What can students like you learn from this case?

Sample Topics/Scenarios:

·        A student shared a classmate’s private photo online without permission (RA 10173)

·        A cyberbullying incident happened through group chats (RA 10627)

·        A business used pirated software or plagiarized logo design (RA 8293)

·        Misuse of free government Wi-Fi services for illegal activities (RA 10844)

Rubrics of the Activity:

Level

Description

Score Range

4 - Exemplary

Demonstrates a comprehensive and accurate understanding of the ICT-related law and its consequences. The scenario is well-researched or creatively constructed with clear legal basis, strong analysis, and detailed consequences. The presentation is highly organized, visually appealing, and shows originality and depth. Reflection is thoughtful and demonstrates critical thinking.

17–20 points

3 - Proficient

Demonstrates a clear understanding of the ICT-related law and its consequences. The case scenario is relevant and mostly accurate. The analysis and presentation are clear, organized, and adequately detailed. Reflection shows some insight and understanding of the topic.

13–16 points

2 - Developing

Demonstrates a partial understanding of the ICT-related law, with some errors or vague explanation of the legal basis and consequences. The presentation lacks organization or clarity. Reflection is minimal or shows limited understanding.

9–12 points

1 - Beginning

Demonstrates limited or inaccurate understanding of the ICT-related law. The case scenario is unclear, missing, or not connected to the law. Presentation is poorly organized and lacks key information. Reflection is missing or superficial.

5–8 points

0 - No Evidence

No submission, or work does not reflect the task or the learning competency.

0–4 points


 ANSWER KEY

Pre-test

A. Multiple Choice

1. B – To establish the Department of Information and Communications Technology

2. A – Protecting personal information (This is covered by RA 10173, not DICT's mandate)

3. C – Cyberbullying

4. B – Sharing a classmate’s embarrassing photo in a group chat

5. D – RA 10173 (Data Privacy Act of 2012)

6. B – 3–6 years imprisonment, ₱4,000,000 fine

7. C – Data from which an individual’s identity is apparent

8. A – RA 8293 (Intellectual Property Code of the Philippines)

9. C – IPOPHL (Intellectual Property Office of the Philippines)

10. A – RA 10372

B. True or False

11. F – Cyberbullying outside school is still punishable if it affects the school environment

12. T – The DICT Secretary is appointed by the President

13. T – Health information is considered sensitive personal information

14. F – RA 8293 also protects copyrights and related rights

15. T – RA 10173 penalizes even negligent access to data

 Assessment - Multiple Choice

1. C. Report the post and talk to a trusted adult or teacher
2. A. Rewrite the idea in your own words and cite the source
3. B. Ignore or delete the message and report it
4. C. To protect your rights and personal information
5. D. Suggest making original content inspired by the video
6. C. Data Privacy Act
7. D. Intellectual property theft
8. B. Promote fact-checking and respectful communication
9. C. Insist on following proper data privacy practices
10. A. Intellectual Property Code

 

References:


 

 


LESSON 4- Tools and Equipment in ICT 

Content Standards: Demonstrate an understanding of tools and equipment in ICT.

Learning Competencies: Familiarize themselves with the tools and equipment in ICT.

Content: Tools and equipment in ICT;

    1. Computer programming,

    2. Visual arts,

    3. Computer system servicing,

    4. Telecommunication

 Pre-test

Multiple Choice

Choose the best answer for each item.

1. Which of the following is NOT a tool used in computer programming?
     A. Compiler
     B. Debugger
     C. Paintbrush
     D. Text Editor

2. What device is used by visual artists to draw directly into a digital platform?
     A. Digital camera
     B. Graphic tablet
     C. Laser printer
     D. Tripod

3. What tool is used in Computer System Servicing to prevent electrostatic discharge that can damage computer components?
     A. Cable crimper
     B. Anti-static wrist strap
     C. Network analyzer
     D. Loopback adapter

4. In telecommunication, which tool is used to verify the integrity of cable connections?
     A. Cable tester
    B. Chisel
    C. Database manager
    D. Corel Painter

5. Which of the following is a programming language?
    A. Blender
    B. Python
    C. MySQL
    D. GIMP

6. Which software would you most likely use to create digital illustrations?
    A. Microsoft Excel
    B. Adobe Photoshop
    C. VLC Media Player
    D. FileZilla

7. Which tool helps programmers identify and fix errors in their code?
     A. Punch down tool
     B. Debugger
     C. Coax stripper
     D. Brush

8. What tool is used for measuring voltage and resistance in both telecommunication and CSS?
A. Punch down tool
B. Loopback adapter
C. Multimeter
D. Impact tool

9. Which of the following tools is primarily used in network testing?
     A. Loopback adapter
     B. Brush
     C. Sculpting tool
     D. Easel

10. What is the main purpose of version control systems like Git in programming?
     A. Formatting images
     B. Editing videos
     C. Managing code changes
     D. Drawing illustrations

II. Matching Type

Match Column A with Column B. Write the letter of your answer on the space provided.

Column A (Tools)

Column B (Functions)

11. ___ Anti-static mat

A. Used for testing telephone lines

12. ___ Lineman’s handset

B. Captures photos for visual arts

13. ___ Digital camera

C. Prevents static damage to components

14. ___ Cable crimper

D. Helps manage database systems

15. ___ MySQL

E. Connects cables securely

III. Identification

Write the correct term on the blank.

___________________16. A tool used by artists for painting that holds their canvas.

___________________17. A portable storage device loaded with software used for repairing non-working operating systems.

___________________18. A type of software that checks for syntax errors in programming code.

___________________19. A device used to measure electrical current and resistance.

___________________20. The process of creating a set of instructions that a computer can follow.

Tools and Equipment in ICT 

Tools and equipment in Information and Communication Technology (ICT) are like the building blocks of the digital world. They help us create, communicate, and solve problems. From writing code to designing graphics, these tools are essential for a wide range of ICT tasks. As technology continues to evolve, knowing how to use these tools effectively will be a valuable skill in many careers and fields of study.

A tool is any item, software, or application used to help complete a task more easily and efficiently. In online marketing, tools help businesses promote products, reach customers, and track results online.

1. Computer programming is the process of creating a set of instructions that tell a computer how to perform a task. These instructions, known as code, are written in programming languages such as Python, Java, or C++. The process involves designing algorithms, writing code, testing, debugging, and maintaining the software to ensure it functions correctly. Programming is fundamental to developing software applications, websites, mobile apps, and more.

 List of programming tools

Programmers utilize various tools to streamline the development process:

The following list contains several examples of applications that are considered to be programming tools.

  • Text editors - Text editors are uncomplicated tools designed for editing source code.
  • Lint software - Lint software identifies syntax errors, deviations from industry standard syntax, common programming errors, and potentially incorrect constructs. It is specific to the programming language it's checking.
  • Debuggers - Debugging tools help programmers identify and fix errors (bugs) in their code.
  • Version Control Systems - VCS tools, such as Git, help developers manage changes to source code over time. They enable collaboration by allowing team members to track and revert each other's changes using a system of pushes and pulls.
  • Compilers and interpreters - Compilers translate source code to machine code or some intermediate form, while interpreters can execute code directly. Examples include GCC (GNU Compiler Collection), a compiler, and Python, an interpreted language.
  • Performance profilers - These tools help developers analyze the performance of their code by identifying bottlenecks and resource-intensive areas.
  • Database management tools - Tools like MySQL assist in the development, querying, and management of databases.

 2. Visual arts are art forms that are primarily visual in nature, encompassing a wide range of disciplines that focus on the creation of works appreciated through sight. According to the National Art Education Association (NAEA), visual arts include traditional fine arts such as drawing, painting, printmaking, photography, and sculpture; media arts like animation and video; design fields including communication and product design; environmental arts such as architecture and urban planning; as well as conceptual, performance, participatory, street, and folk arts.

UNESCO defines visual arts as "arts which appeal primarily to the visual sense; they are art forms that focus on the creation of works, which are primarily visual in nature, or are multidimensional objects."

Tools in Visual Arts

Visual artists utilize a variety of tools and materials, both traditional and digital, to create their works. Here are some common tools:

A. Traditional Tools:

  • Drawing Instruments: Pencils, charcoal, pastels, ink pens, and markers are used for sketching and detailed work.
  • Painting Supplies: Brushes, palettes, easels, and various paints (oil, acrylic, watercolor) are essential for painting.
  • Sculpting Tools: Chisels, hammers, modeling tools, and kilns are used for shaping materials like clay, stone, or metal.
  • Printmaking Equipment: Printing presses, screens, and carving tools are used for techniques like etching, lithography, and screen printing.
  • Photography Gear: Cameras, tripods, lighting equipment, and darkroom supplies are essential for traditional photography.

B. Digital Tools:

  • Graphic Tablets: Devices like Wacom tablets allow artists to draw directly into digital platforms.
  • Software Applications: Programs such as Adobe Photoshop, Corel Painter, and Procreate are used for digital painting and illustration and the like.
  • 3D Modeling Software: Tools like Blender and ZBrush enable the creation of three-dimensional digital art.
  • Digital Cameras and Scanners: Used to capture or digitize images for editing and inclusion in digital artworks.

3. Computer System Servicing (CSS) involves the installation, configuration, maintenance, and repair of computer systems and networks to ensure optimal performance and security. This field encompasses both hardware and software aspects, including tasks like assembling components, troubleshooting issues, and implementing preventive measures to avoid future problems.

Essential Tools Used in Computer System Servicing

Professionals in CSS utilize a variety of tools, categorized as follows:

    a. Electrostatic Discharge (ESD) Protection Tools

  • Anti-Static Wrist Strap: Prevents static electricity from damaging sensitive components.
  • Anti-Static Mat: Provides a grounded surface to work on electronic devices safely. 

    https://images.app.goo.gl/S6roU8E18sgMi3jU6

    b. Hand Tools

  • Screwdrivers: Including flat-head, Phillips, and Torx, used for assembling and disassembling hardware.
  • Pliers: Long-nose and side-cutting pliers for gripping and cutting wires.
  • Wire Strippers: For removing insulation from wires. 
    https://images.app.goo.gl/NbXxFtjtoKTDHU937

    c. Cleaning Tools

  • Compressed Air: Removes dust from components without physical contact.
  • Lint-Free Cloths: Cleans surfaces without leaving residues.
  • Brushes: Helps in cleaning hard-to-reach areas. 
    https://images.app.goo.gl/moSSFA2FWQJq5nwb6


    https://images.app.goo.gl/gFZHByiUoJvZJZV7A

    d. Diagnostic Software and Hardware Tools 

  • Multimeter: Measures voltage, current, and resistance to test electrical circuits. 

    https://images.app.goo.gl/e6ivLdNvjMwaLHG9A
  • Loopback Adapter: Tests network ports and communication interfaces. 

     https://images.app.goo.gl/B2JVJoLa6FsqmCw49
  • Bootable USB Drives: Bootable USB drives loaded with diagnostic and repair software are a lifeline when dealing with corrupted operating systems or non-responsive computers. These drives allow IT professionals to boot a system independently of its internal storage, providing access to troubleshooting utilities and data recovery tools. 

    https://images.app.goo.gl/HGysawH49m8YoHNP8
  • Network Analyzers: Network analyzers (or sniffers) are critical for monitoring network traffic, identifying bottlenecks, and detecting unauthorized access attempts. These tools offer insights into the health and performance of a network, enabling targeted optimizations and enhanced security measures.

    e. Software Utilities

  • System Information Tools: Applications like Speccy provide detailed hardware and software information. 
  • System Utilities and Repair Software: Programs such as Iolo System Mechanic and Avast Ultimate help optimize performance and repair system issues.

4. Telecommunication refers to the transmission of information over distances using electronic means, such as cables, radio waves, or optical systems. It encompasses technologies like telephones, radios, televisions, and the internet, enabling communication across vast distances.

Tools Used in Telecommunication

Professionals in the telecommunications field utilize a variety of tools to install, maintain, and troubleshoot communication systems. 

  • Lineman's Handset: Used to test and monitor telephone lines.
  • Multimeter: Measures electrical properties like voltage and resistance.
  • Cable Crimpers: Attach connectors to cables securely.
  • Punch Down Tool: Inserts wires into insulation-displacement connectors on punch down blocks and patch panels.
  • Wire Strippers: Remove insulation from wires for connections.
  • Coax Strippers: Specifically designed to strip coaxial cables.
  • Impact Tools: Used for terminating cables into patch panels or keystone jacks.
  • Channel Lock Pliers: Adjustable pliers for gripping and turning.
  • Screwdrivers: Essential for assembling and disassembling components.
  • Cable Testers: Verify the integrity and connectivity of cables.

In the context of online marketing, equipment refers to the physical or electronic devices used to support digital marketing activities such as content creation, communication, advertising, and analysis.

 Equipment in Online Marketing

Equipment

Purpose / Use

Smartphone

For shooting content, editing apps, social media management, and responding to customers.

Laptop / Desktop

https://images.app.goo.gl/NBtTgiGyRMhXgwBz7

For editing photos/videos, managing marketing campaigns, designing content, and analytics.

Camera (DSLR/Mirrorless)

https://images.app.goo.gl/RCfALN3as81Vr6Ah8

Capturing high-quality images and videos for product or brand promotion.

Ring Light

https://images.app.goo.gl/ea3eP5scY6S4Uy4V6

Providing proper lighting for professional-quality content (especially videos and photos).

Microphone


https://images.app.goo.gl/2kGqKGfYcwsLRRKW9

Ensuring clear, professional audio for voice-overs, webinars, and content creation.

Tripod 

https://images.app.goo.gl/fwQFZmPhMkTG3Hoz7

Holding a camera or phone steady for smooth and stable content.

Headset with Mic

https://images.app.goo.gl/xE1bFctKXUmWTcrC8

For customer service, virtual meetings, or recording.

Wi-Fi Router 

https://images.app.goo.gl/o75kkdWimN8L3UVy9

Ensures fast and stable internet for running marketing tools and managing platforms.

 

Assessment

Multiple Choice – Choose the Letter of the correct answer.

1. You are tasked to debug a program that crashes when a user logs in. Which tool would be the most helpful to identify the exact error in the code?
     A. Text Editor
    B. Compiler
    C. Debugger
    D. Version Control System

2. A graphic artist wants to switch from traditional to digital art. Which of the following will be the most essential in helping them maintain the “hand-drawn” style while transitioning digitally?
    A. Graphic Tablet
    B. CorelDRAW
    C. Scanner

    D. Camera

3. While repairing a desktop PC, you forgot to wear your anti-static wrist strap. What risk are you exposing the system to?
    A. Mechanical damage
    B. Software crash
    C. Virus infection
    D. Electrostatic discharge damage

4. You need to test if a telephone line is still active in a client’s home. What tool will help you verify this most accurately?
     A. Punch down tool
    B. Lineman’s handset
    C. Cable crimper
    D. Wire stripper

5.  If a developer makes a mistake in the code but wants to revert it to a previously working version, which tool will be most helpful?
    A. Interpreter
    B. Lint software
    C. Version Control System
    D. Compiler

6.  An ICT student is asked to design a visually engaging school poster using software. Which of the following would be the best choice for creating vector illustrations?
    A. MS Paint
    B. Adobe Illustrator
    C. Blender
    D. Notepad++

7.  During a network test, the connection appears slow and intermittent. To analyze traffic and detect possible bottlenecks, which tool should be used?
    A. Loopback Adapter
    B. Network Analyzer
    C. Coax Stripper
    D. Impact Tool

8.  You’re restoring an unbootable computer system for a client. Which of the following tools will allow you to access system recovery options without needing to log in?
    A. Multimeter
    B. Cable Tester
    C. Bootable USB Drive
    D. Wire Stripper

9.  A team of programmers is collaborating on a software project remotely. What tool should they use to manage updates to the same code base without overwriting each other’s work?
    A. Version Control System

    B. Debugger
    C. Performance profiler
    D. Compiler

10.  A telecommunication technician is preparing cables for a new internet installation. Which tool should be used to attach RJ45 connectors securely to Ethernet cables?
    A. Punch down tool
    B. Coax stripper
    C. Multimeter
    D. Cable crimper

ACTIVITY TITLE: ICT Tools and Equipment Exploration and Presentation

Objective:

Students will explore, identify, and explain various tools and equipment used in different ICT domains — programming, visual arts, computer system servicing, telecommunication, and online marketing — and present their findings creatively.

Instructions:

1. Group Formation:
Divide the class into 5 groups. Each group will be assigned one ICT domain:

·        Group 1: Programming Tools

·        Group 2: Visual Arts Tools

·        Group 3: Computer System Servicing Tools

·        Group 4: Telecommunication Tools

·        Group 5: Online Marketing Equipment

2. Research & Exploration:
Each group will:

·        Research and list at least 5 key tools or equipment used in their assigned ICT domain.

·        For each tool/equipment, describe:

o   What it is

o   Its purpose/use

o   One interesting fact or example of how it is used in real life

3. Create a Visual Presentation:
Using any creative format (PowerPoint, poster, infographic, or short video), each group will:

·        Present the tools and equipment with visuals (images or drawings)

·        Explain clearly the purpose and use of each item

·        Include at least one demonstration or example of how one tool works or is applied (can be simulated or described)

4. Group Presentation:

·        Each group will present their work to the class (5-7 minutes).

·        Be ready to answer questions from classmates and the teacher.

Assessment:

Use the rubric below to assess the performance task.

Criteria

Excellent (5)

Good (4)

Satisfactory (3)

Needs Improvement (1–2)

Content Accuracy

All tools accurately described with clear purposes and examples

Most tools accurately described with minor errors

Some tools described, some inaccuracies

Tools poorly described or mostly inaccurate

Visual Presentation

Visually appealing, clear, and creative presentation with good use of images

Clear and organized with some creativity

Basic presentation, limited visuals

Disorganized or unclear presentation

Demonstration/Example

Creative, clear demonstration/example that enhances understanding

Good explanation/example provided

Basic or unclear example

No or irrelevant example/demonstration

Group Collaboration

Group worked well together, equal participation

Mostly cooperative, minor imbalance in participation

Some cooperation, uneven participation

Poor cooperation, minimal participation

 

KEY TO CORRECTION

Pret-test

Part I – Multiple Choice

Choose the letter of the correct answer.

1. C. Computer Programming

2. A. Adobe Photoshop

3. B. Debuggers

4. D. Anti-static wrist strap

5. C. Telecommunication

6. A. Visual Arts

7. D. Bootable USB Drive

8. B. Lineman’s Handset

9. C. Graphic Tablets

10. A. Wire Strippers

Part II – Matching Type (5 items only)

Match Column A with Column B.

No.

Column A

Answer

Column B

11

Text Editor

A

Used to write and edit code

12

Anti-static Wrist Strap

B

Prevents electrostatic discharge damage

13

Adobe Illustrator

C

Software for creating digital illustrations

14

Lineman’s Handset

D

Used to test and monitor telephone lines

15

MySQL

E

Helps manage and query database systems

 

Part III – Identification

Write the correct term based on the description.

16. Text Editor

17. Graphic Tablet

18. Multimeter

19. Anti-static Wrist Strap

20. Visual Arts

ASSESSMENT 

Assessment

Multiple Choice – Choose the Letter of the correct answer.

1. C

2. A

3. D

4. B

5.  C

6.  B

7.  B

8.  C

9.  A

10.  D

 References:

·       Computer hope ( 2024 ) https://www.computerhope.com/jargon/p/progtool.htm?utm_source

·       Unisco Institute of Stattistics https://uis.unesco.org/en/glossary-term/visual-arts?utm_source 

·       National Arts Education Association ( 2017 ) https://www.arteducators.org/advocacy-policy/articles/258-what-are-the-visual-arts?utm_source 

·       Wikipediahttps://en.wikipedia.org/wiki/Digital_painting?utm_source 

https://en.wikipedia.org/wiki/Telecommunications?utm_source

https://en.wikipedia.org/wiki/Punch_down_tool?utm_source 

·       Francis Christian Mercado ( 2024 ) https://hi-spec.com/blogs/news/computer-tool-kit-guide-everything-you-need-to-know?utm_source 

·       Divine Word College of Calapan https://www.studocu.com/ph/document/divine-word-college-of-calapan/computer-hardware/common-tools-and-equipment-css/38396860?utm_source

·       Clifford Brandes ( 2023 ) TLE - COMPUTER SYSTEMS SERVICING - HAND TOOLS https://www.slideshare.net/slideshow/tle-computer-systems-servicing-hand-tools/260286266?utm_source 

 

 Lesson 5 - Software Applications


Content Standards: Demonstrate an understanding of software applications.

Learning Competencies: Familiarize themselves with appropriate software applications for specific tasks.

Content: Software applications;

1. Application software,

2. System software

Pre-test

PART I: Multiple Choice

Choose the letter of the correct answer. Write your answer on the space provided.

1. Which of the following best describes application software?
    a. Software used to operate and control computer hardware
    b. Programs that run without user input
    c. Software designed to perform specific tasks for users
    d. Embedded instructions inside hardware components

2. Which of these is an example of system software?
    a. Microsoft Word
    b. Adobe Photoshop
    c. Google Chrome
    d. Microsoft Windows

3. What is the main purpose of application software in online marketing?
    a. To control access to computer files
    b. To format and repair the operating system
    c. To create and manage campaigns, content, and analytics
    d. To protect the computer from malware

4. Which tool is used in email marketing and campaign automation?
    a. SEMrush
    b. Mailchimp
    c. VLC Media Player
    d. Microsoft Excel

5. Which software is responsible for hosting websites in an online marketing context?
    a. Google Docs
    b. Hootsuite
    c. Apache
    d. Canva

PART II: Matching Type

Match the application or system software in Column A to its purpose or description in Column B.

Column A

Column B

6. Canva

a. Operating system software example

7. Google Analytics

b. Tool for managing social media posts

8. Microsoft Windows

c. Platform for designing social media posts and marketing graphics

9. Hootsuite

d. Used to track website visitors and behavior

10. MySQL

e. System software for storing and managing marketing data

PART III: True or False

Write T if the statement is true and F if it is false.

___ 11. Application software runs without system software.

___ 12. System software manages computer hardware and provides a base for application software.

___ 13. Canva and Mailchimp are examples of system software.

___ 14. Web servers like Apache are important in online marketing for hosting content.

___ 15. Operating systems are unnecessary in running online marketing tools.

PART IV: Short Answer

Give three examples of application software used in online marketing (16-18)

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Give two examples of system software and briefly state their role in online marketing. (19-20)

________________________________________________________________________________________________________________________________________________________________ 

Software Applications

A computer is a piece of electronic equipment. Because it is powered by electricity, it is referred to as an electronic device. It accepts data, processes it, and outputs the appropriate results. The output of a computer system is also known as the result of the computer system. The computer system is commonly used nowadays. It is employed in a variety of fields due to its quick processing, data storage, data or information accessibility, data transmission, communication methods, and instant connectivity.

The basic structure of the computer system includes major devices like Input Devices (mouse, keyboard, joystick, microphone, camera, etc.) CPU (Central Processing Unit) Output Devices (Monitors and printers, etc.)  help to run the computer system smoothly. 


https://images.app.goo.gl/MqXqAh9B484aG5Tf6

A programmed set of instructions used to perform a given task is referred to as software. Users are unable to see the software. Users are only able to realize and validate their functions. The hardware runs all of the software. The two main categories of software are system software and application software. The most widely used computer software is the Operating System (Windows, Linux, Ubuntu, etc.) and Microsoft Office (MS Word, Excel, PowerPoint, etc.)

 

Software applications refer broadly to programs designed to perform specific tasks or functions for users.

There are two main categories:

1. Application Software comprises programs designed to help users perform specific tasks or functions. These tasks can range from word processing and spreadsheet management to web browsing and multimedia playback.

  • Word Processors: Microsoft Word, Google Docs
  • Spreadsheets: Microsoft Excel, Google Sheets
  • Web Browsers: Google Chrome, Mozilla Firefox
  • Media Players: VLC Media Player, Windows Media Player
  • Communication Tools: Zoom, Slack

Purpose:
Application software is user-centric, enabling individuals to accomplish specific tasks efficiently. It operates on top of system software and provides a direct interface for user interaction.

In online marketing, both application software and system software play important roles. Here's how each type contributes, along with specific examples:

Application Software in Online Marketing

Application software helps marketers create, manage, analyze, and communicate during campaigns. These are the tools directly used by marketing professionals.

Software

Purpose in Online Marketing

Google Analytics

Tracks and analyzes website traffic and user behavior.

Mailchimp

Email marketing platform for campaigns, automation, and analytics.

Canva

Design tool used to create social media posts, ads, and flyers.

Hootsuite / Buffer

Social media scheduling and management.

Meta Ads Manager

Create and manage ads on Facebook and Instagram.

SEMrush / Ahrefs

SEO tools for keyword research, backlink analysis, and tracking.

Shopify / Woo-Commerce/Lazada/Shopee 

Platforms for managing online stores and marketing products.

2. System Software consists of programs that manage and control computer hardware, providing a foundation for application software to function. It acts as an intermediary between hardware and user applications.

  • Operating Systems: Microsoft Windows, macOS, Linux
  • Device Drivers: Software that allows the OS to communicate with hardware devices like printers and graphics cards
  • Firmware: Low-level software embedded in hardware devices
  • Utilities: Programs like antivirus software, disk cleanup tools, and file management systems

Purpose:
System software ensures the smooth operation of computer hardware and provides essential services for application software. It operates in the background, managing system resources and facilitating user interaction with the hardware.

System Software in Online Marketing

System software supports the infrastructure that allows application software to run efficiently and securely.

System Software

Role in Online Marketing

Operating Systems (e.g., Windows, macOS, Linux)

-Supports running marketing tools and apps.

Web Servers (e.g., Apache, Nginx)

-Hosts websites, landing pages, and digital content.

Database Management Systems (e.g., MySQL, PostgreSQL)

-Stores customer data, analytics data, etc.

Browser Engines (e.g., Chromium, Gecko)

-Powers web browsers used to access marketing tools.

Security Software (e.g., Firewalls, Antivirus)

-Protects digital assets and customer information.

ASSESSMENT

Multiple Choice - Choose the letter of the correct answer

1. Jessa is designing social media content for her school’s online campaign. She needs a user-friendly tool to create engaging posters and infographics. Which software application is most appropriate for her task?
    a. Microsoft Excel
    b. Canva
    c. MySQL
    d. Mozilla Firefox

2. A marketing team noticed that their website traffic dropped significantly over the past month. They want to analyze visitor behavior and source of traffic. Which application software should they use?
    a. Google Analytics
    b. Mailchimp
    c. Meta Ads Manager

    d. VLC Media Player

3. Your e-commerce platform suddenly stops working due to a system error. You suspect the operating system has failed. Which type of software is likely the problem, and why?
    a. Application software, because it manages user interaction
    b. Communication software, because it builds websites
    c. Utility software, because it sends emails
    d. System software, because it manages hardware operations

4. During an online class, the teacher asked students to research SEO tools. Maria found two tools: Ahrefs and SEMrush. What is the main purpose of these tools in digital marketing?

    a. To manage social media posts
    b. To conduct keyword research and analyze website SEO
    c. To send promotional emails
    d. To manage ads on social media

5. A school-based enterprise is launching its products online using WooCommerce. What type of software is WooCommerce and why is it used?
    a. System software for hosting websites
    b. Application software for online selling and store management
    c. Utility software for backing up product data
    d. Firmware to control devices

6. Brian cannot open his marketing dashboard because his computer lacks a compatible web browser. Which system software component is missing or outdated?
    a. Web server
    b. Word processor
    c. Browser engine
    d. Antivirus tool

7. Your school website is hosted on Apache and is experiencing high traffic due to an online campaign. Why is Apache essential in this case?

    a. It creates marketing materials
    b. It helps analyze SEO metrics
    c. It hosts the website and manages web requests
    d. It runs spreadsheet calculations

8. A digital marketing student is comparing system software and application software. Which of the following best explains how they work together?
    a. System software allows application software to function by managing hardware resources
    b. Application software manages the hardware while system software helps users navigate tasks
    c. They are the same and interchangeable
    d. Application software operates only when there’s no system software

9. A marketing officer receives a warning that her firewall detected unusual network activity. Why is this type of system software important in online marketing?
    a. It speeds up content creation
    b. It tracks campaign performance
    c. It automates email campaigns
    d. It protects customer and campaign data from cyber threats  
10. You are assigned to lead a group presentation on different software applications used in online marketing. Which combination of software would give you the most comprehensive coverage of visual design, analytics, and social media management?

    a. VLC, Nginx, and Chrome
    b. Google Docs, Microsoft Paint, and Word
    c. Canva, Google Analytics, and Hootsuite
    d. SEMrush, Windows OS, and MySQL

Performance Task Activity: Software Application Exploration and Presentation

Objective:
Students will identify, explore, and present appropriate software applications used for specific tasks, demonstrating their understanding of application and system software, especially in the context of online marketing and everyday computer use.

Materials Needed:

·        Internet access for research

·        Computers or tablets (optional, for group research and exploration)

·        Presentation tools (PowerPoint, Google Slides, poster boards, Manila paper)

Activity Instructions:

Part 1: Group Research and Exploration

1.      Divide the class into small groups (3-4 students each).

2.      Assign each group one category of software applications to research, choosing from the following:

o   Word Processing or Spreadsheet Software (e.g., Microsoft Word, Excel, Google Docs, Google Sheets)

o   Web Browsers and Communication Tools (e.g., Google Chrome, Mozilla Firefox, Zoom, Slack)

o   Online Marketing Tools (e.g., Google Analytics, Mailchimp, Canva, Hootsuite)

o   System Software Components (e.g., Operating Systems, Device Drivers, Security Software)

3.      Each group must:

o   Identify 3 specific software applications in their category.

o   Describe the main purpose/function of each software application.

o   Explain how the software helps users accomplish specific tasks (e.g., marketing, communication, data management).

Part 2: Group Presentation

·        Each group will present their findings to the class in a 5-7 minute presentation.

·        Presentations should include:

o   A brief description of their software category.

o   Explanation of the 3 software applications and their uses.

o   How these software applications support specific tasks or jobs.

o   Demonstration or visual aids (slides, screenshots, or live demo if possible).

Assessment Criteria:

Criteria

Excellent (4)

Good (3)

Fair (2)

Needs Improvement (1)

Content Accuracy

All info correct and detailed

Mostly accurate

Some inaccuracies

Largely inaccurate or missing

Understanding of Software

Clear explanation of purpose and function

Clear but incomplete explanations

Basic understanding

Lacks understanding

Application Examples

Relevant, specific real-life examples

General examples

Few examples

No examples provided

Presentation Clarity

Clear, engaging, well-organized

Mostly clear and organized

Somewhat unclear

Difficult to follow

Demonstration/Visuals

Effective, relevant, well-prepared

Mostly relevant visuals

Few visuals

No visuals or demonstration

 

 

Answer Key

A. Pre-test

PART I: Multiple Choice

    1. c. Software designed to perform specific tasks for users

    2. d. Microsoft Windows

    3. c. To create and manage campaigns, content, and analytics

    4. b. Mailchimp

    5. c. Apache

PART II: Matching Type

6

c – Platform for designing social media posts and marketing graphics

7

d – Used to track website visitors and behavior

8

a – Operating system software example

9

b – Tool for managing social media posts

10

e – System software for storing and managing marketing data

PART III: True or False

    11. F

    12. T

    13. F

    14. T

    15. F

PART IV: Short Answer - (Answers may vary; sample correct answers provided)

Three examples of application software used in online marketing:

    16. Google Analytics

    17. Canva

    18. Mailchimp

Two examples of system software and their role in online marketing:

    19. Microsoft Windows – Supports running marketing tools like Canva or Hootsuite

    20. Apache Web Server – Hosts websites and landing pages for online marketing

 B. Assessment

    1. b. Canva

    2. a. Google Analytics

    3. d. System software, because it manages hardware operations

    4. b. To conduct keyword research and analyze website SEO

    5. b. Application software for online selling and store management

    6. c. Browser engine

    7. c. It hosts the website and manages web requests

    8. a. System software allows application software to function by managing hardware resources

    9. d. It protects customer and campaign data from cyber threats

    10. c. Canva, Google Analytics, and Hootsuite

 

References:

·       GfG Website, ( 2023 ) Application Software https://www.geeksforgeeks.org/what-is-application-software/?utm_source

·       Wikipedia https://en.wikipedia.org/wiki/Application_software \ https://en.wikipedia.org/wiki/Salesforce_Marketing_Cloud?utm_source 

·       Macy Storm, ( 2025 ), Best Digital Marketing App https://www.webfx.com/blog/marketing/best-digital-marketing-apps/?utm_source 

·       Dozie Anyaegbunam, (2025) 26 Marketing Softwares Types  https://thecmo.com/marketing-operations/marketing-software-types/?utm_source 

·       Luke Strauss ( 2024 ) The Best Marketing Automation Software https://zapier.com/blog/best-marketing-automation-software/?utm_source 


LESSON 6: Graphic Design Software

Content Standards: Demonstrate an understanding of graphic design tools.

Performance Standards: The learners create videos with graphics design safely and responsibly.

Learning Competencies: Utilize graphic design tools for graphic production.

Content: Graphic Design Software;

1. Software,

2. User interface,

3. Setting page size and resolution,

4. Types of graphics,

5. Photo editing

Pre-test

PART I. MULTIPLE CHOICE (Write the letter of the correct answer.)

1.      Which of the following is considered a graphic design software?
a. Microsoft Excel
b. VLC Media Player
c. Adobe Photoshop
d. Google Chrome

2.      What is application software?
a. Software used to boot a computer
b. Programs designed to perform specific tasks
c. The main software running computer hardware
d. Software that controls input devices

3.      Which is NOT a system software?
a. Operating System
b. Antivirus Software
c. Microsoft Word
d. Device Driver

4.      Which of the following is used to edit raster images?
a. Microsoft Word
b. Adobe Photoshop
c. Google Docs
d. QuickBooks

5.      What type of user interface uses icons, windows, and menus?
a. Command-Line Interface
b. Graphical User Interface
c. Voice User Interface
d. Menu-Driven Interface

6.      What software allows drag-and-drop design and is accessible online?
a. Paint
b. Canva
c. Word
d. PowerPoint

7.      Which type of graphic is created using mathematical formulas and is scalable?
a. Raster
b. Vector
c. Bitmap
d. JPEG

8.      What feature of Microsoft Word allows you to change paper size?
a. Insert
b. Format
c. Layout
d. View

9.      What does "resample" mean in Adobe Photoshop?
a. Changing color mode
b. Flattening layers
c. Changing resolution by altering pixel count
d. Saving in a different format

10.   Which software is best for creating social media content easily?
a. Canva
b. Excel
c. Notepad
d. BIOS

 

PART II. IDENTIFICATION (Write the correct answer.)

11.   Software that allows the OS to communicate with printers or graphic cards.
Ans: _________________________

12.   The point of interaction between the user and the computer system.
Ans: _________________________

13.   A software used to write and edit documents like reports and letters.
Ans: _________________________

14.   This is a type of software embedded in hardware and helps start your computer.
Ans: _________________________

15.   A user-friendly graphic design tool launched in 2013 in Australia.
Ans: _________________________

16.   A type of image file often edited in Adobe Photoshop.
Ans: _________________________

17.   This graphic design software uses layers to combine and enhance images.
Ans: _________________________

18.   A type of software that helps track income and expenses in business.
Ans: _________________________

19.   A text-based interface where users input commands manually.
Ans: _________________________

20.   A free online software used to create presentations, documents, and videos.
Ans: _________________________

PART III. TRUE OR FALSE (Write T if the statement is True, and F if False.)

21.   ___ Microsoft Word can be used to edit and resize raster images.

22.   ___ GUI stands for Graphical User Interaction.

23.   ___ System software provides the basic functions for computer use.

24.   ___ Canva Pro users can directly resize existing designs.

25.   ___ Word processors are types of system software.

26.   ___ Firmware is stored in RAM and can be erased when the computer turns off.

27.   ___ Raster images are made of pixels and may lose quality when resized.

28.   ___ Voice User Interfaces use speech recognition to interpret commands.

29.   ___ Utilities are types of application software only used for gaming.

30.   ___ Adobe Photoshop can export images in PSD, PNG, and JPEG formats.

PART IV. SHORT ANSWER (Answer briefly.)

31.   Differentiate between system software and application software.
Ans: _____________________________________________________________________

32.   Give two features of Adobe Photoshop.
Ans: _____________________________________________________________________

33.   Why is a well-designed user interface important?
Ans: _____________________________________________________________________

34.   What is the difference between vector and raster images?
Ans: _____________________________________________________________________

35.   What are two types of designs you can create using Canva?
Ans: _____________________________________________________________________

36.   What is the purpose of the "Resample" checkbox in Photoshop?
Ans: _____________________________________________________________________

37.   Describe how to set a custom page size in Microsoft Word.
Ans: _____________________________________________________________________

38.   Give an example of communication software and its use.
Ans: _____________________________________________________________________

39.   What are two benefits of using templates in graphic design software?
Ans: _____________________________________________________________________

40.   What is the role of language translators in system software?
Ans: _____________________________________________________________________

 Graphic Design Software

Graphic Design Software is a category of computer programs used to create, edit, and manipulate visual content, such as illustrations, logos, layouts, and images. These tools allow graphic designers to work on visual communication through typography, color, shapes, and imagery to produce both print and digital designs. It refers to computer programs that enable users to create, edit, and manipulate visual content. These tools are essential for producing a wide range of visual materials for both print and digital media, including logos, illustrations, layouts, and images.

Characteristics:

  • A graphics software program is a computer application used to create digital images.
  • Graphics software programs can be used to create both vector and raster images.
  • Common features of graphics software programs include the ability to create, edit, and save images in a variety of formats.
  • Some graphics software programs also offer features such as the ability to create animations or 3D models.

Software refers to a collection of instructions, data, or programs used to operate computers and execute specific tasks. Unlike hardware, which encompasses the physical components of a computer system, software is intangible and comprises the digital code that directs hardware on what to do.

Types of Software

Software is generally categorized into two main types:

System Software: This includes the operating system and all utility programs that manage computer resources at a low level. System software serves as a platform for other software.

Application Software: These are programs designed to perform specific tasks for users, such as word processors, web browsers, and media players. It refers to computer programs designed to perform specific tasks for users, such as word processing, web browsing, or media playback. Unlike system software, which manages the core functions of a computer, application software enables users to accomplish particular activities.

 

Here are some common types of System Software:

1. Operating Systems (OS) are the primary system software that manage hardware resources and provide a user interface. They coordinate tasks like memory management, process scheduling, and input/output operations.

Examples: Microsoft Windows, macOS, Linux, Android

2. Device Drivers are specialized programs that allow the operating system to communicate with hardware devices. They translate OS commands into device-specific signals.

Examples: Printer drivers, graphics card drivers, keyboard drivers

3. Firmware is low-level software embedded in hardware components, providing control and operational instructions. It is essential for initializing hardware during the booting process.

Examples: BIOS (Basic Input/Output System), UEFI (Unified Extensible Firmware Interface)

4. Utilities- Utility programs perform specific tasks to maintain and optimize computer performance. They assist in system analysis, configuration, and maintenance.

Examples: Disk cleanup tools, antivirus software, backup utilities

5. Language Translators convert high-level programming languages into machine code, enabling the execution of software applications. They are crucial in software development.

Examples: Compilers (e.g., GCC), assemblers, interpreters

6. Virtualization Software allows multiple operating systems to run simultaneously on a single physical machine by creating virtual environments.

Examples: VMware, Hyper-V

7. Networking Software manages data communication between computers over networks, handling protocols and data transmission.

Examples: TCP/IP protocol suite, DHCP services

Here are some common types of application software:

1. Word Processors: Used for creating and editing text documents.

Examples: Microsoft Word, Google Docs

2. Spreadsheets: Utilized for data organization and analysis.

Examples: Microsoft Excel, Google Sheets

3. Presentation Software: Designed for creating visual presentations.

Examples: Microsoft PowerPoint, Google Slides

4. Web Browsers: Enable users to access and navigate the internet.

Examples: Google Chrome, Mozilla Firefox

5. Multimedia Software: Used for editing and playing audio and video content.

Examples: Adobe Photoshop, VLC Media Player

6. Communication Tools: Facilitate messaging and video conferencing.

Examples: WhatsApp, Zoom

7. Accounting Software: Assist in managing financial transactions and records.

Examples: QuickBooks, Xero

8. Educational Applications: Support learning and skill development.

            Examples: Duolingo, Khan Academy

A User Interface (UI) is the point of interaction between a user and a computer system, encompassing both hardware and software components. It facilitates communication, allowing users to input commands and receive feedback from the system.

Functions of a User Interface

The primary functions of a user interface include:

  • Input Handling: Accepting user inputs through devices like keyboards, mice, touchscreens, or voice commands.
  • Output Presentation: Displaying information back to the user, such as results, notifications, or visual representations.
  • User Interaction: Facilitating navigation and interaction with applications through elements like menus, buttons, and icons.

Types of User Interfaces

There are various types of user interfaces, each suited to different applications:

  • Graphical User Interface (GUI): Utilizes visual elements like windows, icons, and menus. Common in operating systems like Windows and macOS.
  • Command-Line Interface (CLI): Relies on text-based commands entered by the user. Preferred by developers and system administrators.
  • Touch User Interface: Designed for touch-based interactions on devices like smartphones and tablets.
  • Voice User Interface (VUI): Allows interaction through voice commands, as seen in virtual assistants like Siri and Alexa.
  • Menu-Driven Interface: Users navigate through a series of menus to perform tasks. Common in ATMs and simple software applications.

Importance of User Interface

  • A well-designed user interface is crucial for:
  • Enhancing User Experience: Making systems intuitive and easy to navigate.
  • Improving Accessibility: Ensuring users of varying abilities can effectively use the system.
  • Boosting Productivity: Reducing the time required to learn and use software efficiently.

 Setting page size and resolution

Microsoft Word is a widely used word processing software developed by Microsoft Corporation. It enables users to create, edit, format, and print text-based documents such as reports, letters, and resumes. Microsoft Word is a component of the Microsoft Office suite and is available across various platforms, including Windows, macOS, and mobile devices.

Key Features of Microsoft Word

·        Text Formatting: Customize fonts, sizes, colors, and styles to enhance document appearance.

·        Page Layout: Adjust margins, orientation, and spacing for optimal document structure.

·        Spell Check and Grammar Tools: Automatically detect and suggest corrections for spelling and grammatical errors.

·        Templates: Utilize pre-designed templates for various document types, including resumes and reports.

·        Insert Elements: Add tables, images, charts, hyperlinks, and other elements to enrich content.

·        Collaboration Tools: Track changes, add comments, and collaborate with others in real-time.

·        Export Options: Save documents in multiple formats, including PDF and HTML.

Microsoft Word: Setting Page Size

To change the page size in Microsoft Word:

1.      Open your document in Microsoft Word.

2.      Navigate to the "Layout" tab on the ribbon.

3.      Click on "Size" in the Page Setup group.

4.      From the dropdown menu, select your desired paper size (e.g., A4, Letter). If your preferred size isn't listed:

o   Click on "More Paper Sizes" at the bottom of the dropdown.

o   In the "Page Setup" dialog box, under the "Paper" tab, enter your custom dimensions for width and height.

o   Click "OK" to apply the changes.

Adobe Photoshop is a professional image editing and graphic design software developed by Adobe Inc. It is widely recognized as the industry standard for editing raster graphics and digital photographs.

Key Features of Adobe Photoshop

·        Layer-Based Editing: Allows for complex compositions by stacking images, text, and effects.

·        Advanced Retouching Tools: Includes tools like the Healing Brush and Clone Stamp for photo correction.

·        Color Correction and Adjustment: Offers precise control over color balance, saturation, and contrast.

·        Selection Tools: Provides various methods to select and manipulate specific parts of an image.

·        Filters and Effects: Applies artistic effects and enhancements to images.

·        Text and Typography Tools: Enables the addition and customization of text within images.

·        Support for Various File Formats: Handles multiple image formats, including PSD, JPEG, PNG, and TIFF.

·        Integration with Other Adobe Products: Seamlessly works with applications like Adobe Illustrator and Adobe Lightroom.

Adobe Photoshop: Setting Image Size and Resolution

To adjust the image size and resolution in Adobe Photoshop:

1.      Open your image in Photoshop.

2.      Go to "Image" > "Image Size" from the top menu.

3.      In the "Image Size" dialog box:

o   Under "Document Size," enter your desired width and height.

o   Set the resolution (measured in pixels per inch, or ppi). For high-quality prints, a resolution of 300 ppi is standard.

o   To change the total number of pixels (resample the image), ensure the "Resample" checkbox is checked.

o   If you want to maintain the current number of pixels and only change how the image is printed, uncheck the "Resample" box.

4.      Click "OK" to apply the changes.

Canva is a user-friendly, web-based graphic design platform that enables individuals and businesses to create a wide array of visual content without requiring advanced design skills. Launched in 2013 by Melanie Perkins, Cliff Obrecht, and Cameron Adams in Sydney, Australia, Canva has grown to serve over 220 million users worldwide as of 2024 .

Canva provides tools for designing various types of visual content, including:

·        Social media graphics: Posts, stories, and banners for platforms like Instagram, Facebook, and Twitter.

·        Presentations: Professional slides for business or educational purposes.

·        Marketing materials: Flyers, brochures, business cards, and posters.

·        Documents: Resumes, reports, and proposals.

·        Videos: Short clips, animations, and video presentations.

·        Web content: Website graphics and blog images.

Key Features

·        Drag-and-Drop Interface: Simplifies the design process, making it accessible to users without prior design experience.

·        Extensive Template Library: Offers thousands of customizable templates for various design needs .

·        Design Elements: Access to a vast collection of photos, icons, fonts, and illustrations.

·        AI-Powered Tools: Features like Magic Resize, Background Remover, and content suggestions enhance design efficiency .

·        Collaboration Capabilities: Allows multiple users to work on a design simultaneously, facilitating teamwork .

·        Cross-Platform Accessibility: Available on web browsers, as well as Android and iOS devices, enabling design on the go.

Canva offers specialized solutions for businesses, including:

·        Brand Kit: Maintain brand consistency by storing brand colors, logos, and fonts.

·        Content Planner: Schedule and publish social media posts directly from Canva .

·        Team Management: Assign roles and permissions, and track team performance with analytics.

Setting a Custom Page Size in Canva

For All Users (Free and Pro):

1.      Create a New Design:

o   Navigate to the Canva homepage.

o   Click on the "Create a design" button.

o   Select "Custom size" from the dropdown menu.

2.      Enter Your Desired Dimensions:

o   Input your preferred width and height.

o   Choose the unit of measurement: pixels (px), inches (in), millimeters (mm), or centimeters (cm).

o   Click "Create new design" to open a blank canvas with your specified dimensions.

 Resizing an Existing Design

For Canva Pro Users:

1.      Open Your Existing Design:

o   Navigate to the design you wish to resize.

2.      Access the Resize Feature:

o   Click on the "Resize" button located on the top menu bar.

o   Input your desired dimensions or select from preset sizes.

o   Click "Resize" to adjust the current design or "Copy & Resize" to create a new design with the new dimensions.

Note: The resize feature is exclusive to Canva Pro users.

For Free Users:

While the direct resize feature isn't available, you can manually adjust your design:

1.      Create a New Design with Desired Dimensions:

o   Follow the steps under "Setting a Custom Page Size in Canva."

2.      Copy Elements from the Original Design:

o   Open your original design.

o   Select all elements (Ctrl+A or Cmd+A).

o   Copy the elements (Ctrl+C or Cmd+C).

3.      Paste Elements into the New Design:

o   Navigate to your new design.

o   Paste the elements (Ctrl+V or Cmd+V).

o   Adjust the elements as needed to fit the new dimensions.


Graphics are visual representations or designs on surfaces such as screens, paper, or walls, created to inform, illustrate, or entertain. In the digital realm, graphics encompass images generated by computers, including photographs, drawings, diagrams, charts, and animations. They are integral to various fields like design, education, engineering, and entertainment.

Types of Graphics

Graphics can be categorized based on their structure, dimensionality, and purpose:

1. Raster (Bitmap) Graphics - Composed of a grid of pixels, each holding color information.

·        Characteristics:

o   Resolution-dependent; scaling can lead to pixelation.

o   Ideal for detailed images like photographs.

·        Common Formats: JPEG, PNG, GIF, BMP.

·        Use Cases: Digital photography, web images, and detailed artwork.

·        Tools: Adobe Photoshop, GIMP.

2. Vector Graphics - Constructed using mathematical equations to define shapes like lines and curves.

·        Characteristics:

o   Resolution-independent; can be scaled without loss of quality.

o   Efficient for designs requiring scalability.

·        Common Formats: SVG, AI, EPS, PDF.

·        Use Cases: Logos, icons, technical illustrations.

·        Tools: Adobe Illustrator, CorelDRAW.

3. 2D Graphics - Flat images with height and width dimensions.

·        Applications: User interfaces, diagrams, and simple animations.

·        Tools: Adobe Illustrator, Inkscape.

4. 3D Graphics - Images that represent three-dimensional objects, adding depth to height and width.

·        Applications: Video games, simulations, architectural visualizations.

·        Tools: Blender, Autodesk Maya, Cinema 4D.

5. Motion Graphics - incorporate movement, often combined with audio.

·        Applications: Animated logos, explainer videos, title sequences.

·        Tools: Adobe After Effects, Apple Motion.

6. Infographics - Visual representations of information or data intended to present complex information quickly and clearly.

·        Applications: Statistical data presentation, educational content.

·        Tools: Canva, Piktochart.

7. Technical Graphics - Detailed and precise graphics used in engineering and architectural designs.

·        Applications: Blueprints, circuit diagrams, CAD models.

·        Tools: AutoCAD, SolidWorks.

Photo editing is the process of altering or enhancing images to improve their appearance or to achieve a desired effect. This can involve a range of adjustments, from basic corrections like cropping and color balancing to more advanced manipulations such as retouching, compositing, and applying artistic filters. The goal is to enhance the visual appeal of an image or to convey a specific message or mood.

Common Photo Editing Techniques

·        Cropping and Resizing: Adjusting the dimensions and composition of an image.

·        Color Correction: Modifying brightness, contrast, saturation, and white balance to achieve accurate or creative color representation.

·        Retouching: Removing blemishes, dust, or unwanted objects to clean up the image.

·        Sharpening and Blurring: Enhancing or softening details to focus attention or create effects.

·        Applying Filters and Effects: Using predefined settings to change the overall look and feel of the image.

·        Compositing: Combining multiple images or elements into a single cohesive image.

Popular Photo Editing Software Applications

Various software applications are available for photo editing, catering to different skill levels and requirements:

1. Adobe Photoshop

·        A professional-grade raster graphics editor widely used for complex image manipulation and digital art.

·        Offers advanced tools for retouching, compositing, and graphic design.

·        Available through Adobe's Creative Cloud subscription.

2. Adobe Lightroom

·        Designed for photographers to manage and edit large batches of photos efficiently.

·        Features non-destructive editing and robust organization tools.

·        Integrates seamlessly with Adobe's ecosystem.

3. GIMP (GNU Image Manipulation Program)

·        A free, open-source raster graphics editor suitable for tasks such as photo retouching and image composition.

·        Supports a wide range of plugins and customization options.

·        Available on multiple operating systems, including Windows, macOS, and Linux.

4. Affinity Photo

·        A professional photo editing software offering a one-time purchase model.

·        Provides advanced features like HDR merging, panorama stitching, and focus stacking.

·        Compatible with Windows, macOS, and iOS.

5. Snapseed

·        A mobile photo editing app developed by Google.

·        Offers a range of tools, including selective adjustments and RAW editing.

·        Available for iOS and Android devices.

6. Pixlr

·        A browser-based photo editor suitable for quick edits and basic adjustments.

·        Features tools like cropping, filters, and overlays.

·        Accessible on various platforms without the need for installation.

ASSESSMENT

MULTIPLE CHOICE- Choose the letter of the correct answer.

1. Maria is editing a company logo in Photoshop and wants to scale it to a billboard size without losing quality. What should she consider using instead of a raster file?
            A. JPEG
            B. PSD
            C. Vector format
            D. PNG

2. A student is creating an infographic in Canva for her science project. What design strategy would best help her maintain visual consistency throughout?
            A. Use different fonts on each page
            B. Use pre-made templates and consistent color schemes
            C. Change the layout often
            D. Use multiple backgrounds

3. If you disable the "Resample" checkbox while resizing an image in Photoshop, what happens to the image data?
            A. New pixels are added
            B. Pixels are removed
            C. Pixel dimensions stay the same; only print size changes
            D. Image gets cropped automatically

4. You're building a budgeting app. Which software would you use to keep track of income and expenses, and what type of software is it?
            A. Excel or Google Sheets – Application Software
            B. Adobe Illustrator – System Software
            C. Microsoft Word – Application Software
            D. BIOS – Firmware

5. A graphic designer is creating digital ads for a client. Why might she choose Adobe Photoshop over Microsoft Word?
            A. Word has more color options
            B. Photoshop allows advanced photo manipulation and layer editing
            C. Word supports PSD files
            D. Photoshop cannot export in JPEG

6. A user wants to speed up their computer and remove unused files. Which type of software should they use?
               A. Word processor
            B. Communication software

            C. Firmware
            D. Utility software

7. While working in Microsoft Word, Kyle wants to print a banner with a custom size. Which process should he follow?
            A. Click “Print Preview” then save the document
            B. Change the font size only
            C. Go to Layout > Size > More Paper Sizes to set custom dimensions
            D. Go to File > New Template

8. A teacher wants to create interactive content and collaborate with students online in real time. Which tool would be the best fit?
            A. Canva
            B. Adobe Photoshop
            C. BIOS setup
            D. Command Line Interface

9. If a graphic designer regularly resizes raster images, what quality issue should they expect over time?
            A. Image remains the same
            B. Increased image sharpness
            C. Blurriness or pixelation
            D. Higher file size

10. A beginner is using a command line interface to run software. Which challenge might they face compared to a GUI?
            A. Faster processing
            B. Easier navigation
            C. Visual menus and buttons
            D. Need to memorize exact commands


Performance Task: Create a Photo Advertisement (Like a Magazine Cover)

 Objective:

Design a photo-based advertisement using graphic design software to creatively promote a product, service, or advocacy — similar to a magazine cover or poster ad.

 Task Instructions:

1.      Choose Your Topic:
Promote any of the following:

o   A product (e.g., milk tea, shoes, gadget)

o   A service (e.g., cleaning, tutoring)

o   An advocacy (e.g., environmental care, anti-bullying)

o   Or any brand/product/promotion you want to advertize

2.      Create the Ad:

o   Use Canva, Photoshop, Pixlr, or similar

o   Format it like a magazine cover or poster ad

o   Include:

§  Brand or title/logo

§  Headline or catchy slogan

§  Taglines or feature highlights

§  Images and layouts

3.      Design Guidelines:

o   Orientation: Portrait or Landscape (8.5x11 or A4)

o   Export format: .JPG or .PNG

o   Make sure text is readable and layout is balanced

4.      Submit Your Work:

o   File name format: LastName_FirstName_Ad

o   Submit via email / Google Drive / USB

Criteria

Excellent (10)

Good (7–9)

Fair (4–6)

Needs Improvement (1–3)

Creativity & Originality

Exceptionally creative and highly original concept

Creative and shows originality

Some creativity; partly original

Lacks creativity; overly generic or copied concept

Use of Design Elements

Expert use of layout, typography, and colors

Good use of layout and design principles

Basic use of design; some elements underdeveloped

Poor or ineffective use of design elements

Ad Message Clarity

Message is clear, engaging, and well-integrated

Message is clear and understandable

Message is somewhat clear

Message is unclear or confusing

Technical Quality

High-resolution image; very polished and neat

Good quality with minimal issues

Low resolution or minor formatting issues

Poor quality or incomplete

Adherence to Theme

Strong alignment with product/service and audience

Good alignment with product and target audience

Somewhat related to theme

Unclear or unrelated to the intended theme

Effort & Presentation

Evident maximum effort; very professional appearance

Good effort and care shown

Adequate effort; somewhat rushed

Minimal effort; appears careless or incomplete

 

Reminders:

·        Use royalty-free or original images only.

·        Avoid using copyrighted brand names or logos.

·        Keep your content appropriate and respectful.

ANWER KEY

A. PRE-TEST

Part I. Multiple Choice

1.      B. Application software

2.      A. Adobe Photoshop

3.      C. Microsoft Word

4.      B. Graphical User Interface

5.      D. Operating System

6.      A. Canva

7.      B. Device Drivers

8.      D. All of the above

9.      C. Command-Line Interface

10.   B. Microsoft PowerPoint

Part II. Identification 

11.   Software that allows the OS to communicate with printers or graphic cards.
Ans: Device Drivers

12.   The point of interaction between the user and the computer system.
Ans: User Interface

13.   A software used to write and edit documents like reports and letters.
Ans: Microsoft Word (or Word Processor)

14.   This is a type of software embedded in hardware and helps start your computer.
Ans: Firmware

15.   A user-friendly graphic design tool launched in 2013 in Australia.
Ans: Canva

16.   A type of image file often edited in Adobe Photoshop.
Ans: PSD (Photoshop Document)

17.   This graphic design software uses layers to combine and enhance images.
Ans: Adobe Photoshop

18.   A type of software that helps track income and expenses in business.
Ans: Accounting Software

19.   A text-based interface where users input commands manually.
Ans: Command-Line Interface

20.   A free online software used to create presentations, documents, and videos.
Ans: Canva

PART III. TRUE OR FALSE 

21. F Microsoft Word can be used to edit and resize raster images.
(Microsoft Word is primarily for text editing, not image editing)

22. F GUI stands for Graphical User Interaction.
(Correct term is Graphical User Interface)

23. T System software provides the basic functions for computer use.

24. T Canva Pro users can directly resize existing designs.

25. F Word processors are types of system software.
(They are application software)

26. F Firmware is stored in RAM and can be erased when the computer turns off.
(Firmware is usually stored in non-volatile memory like ROM or flash memory)

27. T Raster images are made of pixels and may lose quality when resized.

28. T Voice User Interfaces use speech recognition to interpret commands.

29. F Utilities are types of application software only used for gaming.
(Utilities are tools that help maintain the computer, not gaming software)

30. T Adobe Photoshop can export images in PSD, PNG, and JPEG formats.

PART IV. SHORT ANSWER ( Answers may vary )

1.      Differentiate between system software and application software.
System software manages and controls the hardware and basic operations of the computer, while application software is designed to perform specific tasks for users, like word processing or graphic design.

2.      Give two features of Adobe Photoshop.

·        Uses layers to edit and combine images.

·        Supports advanced photo editing tools like filters and masks.

3.      Why is a well-designed user interface important?
It makes the software easy to use, improves user experience, and helps users complete tasks efficiently.

4.      What is the difference between vector and raster images?
Vector images are made of paths and shapes and can be scaled without losing quality; raster images are made of pixels and lose quality when resized.

5.      What are two types of designs you can create using Canva?
Social media posts and presentations.

6.      What is the purpose of the "Resample" checkbox in Photoshop?
It allows you to change the image’s pixel dimensions, which can increase or decrease image resolution and file size.

7.      Describe how to set a custom page size in Microsoft Word.
Go to the Layout tab, click on Size, select More Paper Sizes, then enter the desired width and height for the page.

8.      Give an example of communication software and its use.
Skype – used for video calls and messaging.

9.      What are two benefits of using templates in graphic design software?
Saves time and ensures consistent design layout.

10.   What is the role of language translators in system software?
They convert high-level programming code into machine code that the computer can understand and execute.

 B. ASSESSMENT - Multiple Choice

1. C

2. B

3. C

4. A

5. B

6. D

7. C

8. A

9. C

10. D

 


  References: 

·       GfG Website ( 2022 ) https://www.geeksforgeeks.org/what-is-graphics-software/?utm_source

·       LENOVO https://www.lenovo.com/ph/en/glossary/what-is-software/?utm_source 

·       Wikipedia https://en.wikipedia.org/wiki/Software?utm_source 

https://en.wikipedia.org/wiki/System_software?utm_source 

·       Abby Braden, Kristy Moreland ( 2024 ) https://www.webopedia.com/definitions/software/?utm_source 

·       Kislay (2025 ) https://intellipaat.com/blog/system-software/?utm_source 

·       Cameron Hashemi Pour ( 2024 ) https://www.techtarget.com/searchapparchitecture/definition/software  

·       Erik Gregersen, David Hemmendinger, The Editors, application program

https://www.britannica.com/technology/application-software?utm_source 

·       The Knowledge Academy https://www.theknowledgeacademy.com/blog/what-is-application-software//?utm_source 

·       Sanjay ( 2023 ) Application Software: Uses and Types of Application Softwarehttps://www.worldranksolutions.com/application-software-uses-and-types/?utm_source 

·       Tony Gaddis, Starting Out with Programming Logic and Design https://www.vaia.com/en-us/textbooks/computer-science/starting-out-with-programming-logic-and-design-3-edition/chapter-15/problem-1-what-is-a-user-interface/?utm_source 

·       The Editors Encyclopaedia Britanicca (2025 ) - Multi-Tool Word, Word  https://www.britannica.com/technology/Microsoft-Word?utm_source

·       PÅ™ispÄ›vatelé ( 2025 )https://learn.microsoft.com/cs-cz/microsoftsearch/overview-microsoft-search 

·       The Editors of Encyclopaedia Britanicca ( 2025 ) Photoshop, Photoshop CS https://www.britannica.com/technology/Adobe-Photoshop?utm_source

·       Adobe Website https://helpx.adobe.com/photoshop/using/image-size-resolution.html?utm_source 

·       Wikipedia https://en.wikipedia.org/wiki/Canva?utm_source 

https://en.wikipedia.org/wiki/Graphics?utm_source 

https://en.wikipedia.org/wiki/2D_computer_graphics?utm_source

          https://en.wikipedia.org/wiki/GIMP?utm_source

https://en.wikipedia.org/wiki/Snapseed?utm_source 

·       Bogdan Sandu https://www.designyourway.net/blog/what-is-canva/?utm_source 

·       David Borgogni ( 2024 ) https://startup101.com/faq/what-is-canva-and-why-does-my-business-need-it/?utm_source 

·       Rowena Zaballa ( 2024 ) https://penji.co/how-to-change-the-size-of-a-design-in-canva/?utm_source 

·       Adrein Luc Sanders ( 2024 ), Introduction to Vector Animation https://www.lifewire.com/introduction-to-vector-animation-140890?utm_source 

·       Times Pro ( 2025 ), Computer Graphics: Types and Application https://timespro.com/blog/what-is-computer-graphics-types-and-applications?utm_source 

·       Hayq System Website, ( 2024 ) https://hayqsystem.am/computer-graphics/?utm_source

 

         LESSON 7 - Video Editing

Content Standards: Demonstrate an understanding of video editing tools.

Performance Standards: The learners create videos with graphics design in a safe and responsible manner.

Learning Competencies: Utilize video editing tools with multimedia materials.

Content: Video Editing;

1. Video editing applications,

2. User interface,

3. User experience,

4. Trim,

5. Crop,

6. Adding text, effects, images, transitions, narration, and audio effects.

PRE-TEST

PART I. Choose the best answer (Multiple Choice):

  1. What is video editing?
                a) Recording video footage
                b) Playing videos on a computer
                c) Manipulating and rearranging video clips to create a finished video
                d) Uploading videos online
  2. Which of the following is NOT a common task in video editing?
                a) Trimming video clips
                b) Adding transitions
                c) Writing the script
                d) Adding sound effects
  3. Which video editing software is known for professional color correction?
                a) iMovie
                b) DaVinci Resolve
                c) CapCut
                d) Shotcut
  4. Which of these video editors is commonly used on Apple Mac computers?
                a) Final Cut Pro
                b) Adobe Premiere Pro
                c) Filmora
                d) HitFilm Express
  5. CapCut is mainly used on which type of device?
                a) Desktop computers
                b) Smartphones and tablets
                c) Video cameras
                d) Gaming consoles

PART II- True or False: Write T if the statement is correct and F if it tells the otherwise.

  1. _______ Video editing only involves cutting video clips, no other effects or audio are added.
  2. _______ You can rearrange the order of clips in CapCut by dragging them on the timeline.
  3. _______ Transitions are used to smoothly change from one clip to another.
  4. _______ CapCut allows you to add text and titles to your video.
  5. _______ You must use a professional desktop editor to add music to a video.

PART III- Short Answer: Just give what is being asked.

  1. Name two tasks you can do when editing a video using CapCut.
  2. What is the purpose of exporting a video after editing?

Video Editing

Video editing is the process of manipulating and rearranging video footage to create a new work. This involves tasks such as cutting segments (trimming), re-sequencing clips, adding transitions, sound effects, visual effects, and enhancements to produce a finished video project. It's a crucial part of the post-production process in filmmaking, television production, and digital content creation.

Software Applications Used in Video Editing:

1.      Adobe Premiere Pro – A professional-grade video editor widely used in the film and TV industry.

2.      Final Cut Pro – Apple's professional video editing software, often used for Mac-based editing.

3.      DaVinci Resolve – Known for color correction and professional editing tools, used in high-end productions.

4.      iMovie – A beginner-friendly video editor available on macOS and iOS.

5.      Shotcut – A free, open-source video editor for beginners and intermediate users.

6.      Filmora – A user-friendly software with many built-in templates and effects.

7.      CapCut – A popular mobile video editing app used for TikTok and Instagram content.

8.      HitFilm Express – A free version of a professional editor with effects and transitions.

9. KineMaster is a full-featured video editing app for smartphones and tablets, known for its user-friendly interface and professional editing features like multiple video layers, blending modes, transitions, chroma key (green screen), speed control, and more.

How to Edit Videos Using CapCut

Step 1: Download and Open CapCut

·        Download CapCut from the Google Play Store or Apple App Store if you haven't already.

·        Open the app on your phone.

Step 2: Create a New Project

·        Tap the "+" (New Project) button on the home screen.

·        Select the video clips or photos you want to edit from your gallery.

·        Tap Add to import them into the timeline.

Step 3: Trim and Cut Clips

·        Tap a clip on the timeline to select it.

·        Drag the edges of the clip left or right to trim its length.

·        To cut a clip into parts, position the playhead where you want to split, then tap the Split (scissors) icon.

Step 4: Rearrange Clips

·        Tap and hold a clip, then drag it to a new position on the timeline to rearrange the order of your clips.

Step 5: Add Transitions

·        Tap the small white square between two clips.

·        Choose from different transition effects like fade, slide, or zoom.

·        Adjust the transition duration if needed.

Step 6: Add Text or Titles

·        Tap Text at the bottom menu.

·        Choose Add Text and type your message.

·        Customize font, size, color, and animation.

Step 7: Add Music or Sound Effects

·        Tap Audio on the bottom menu.

·        Choose from CapCut’s library or upload your own music.

·        Adjust the volume or trim the audio clip as needed.

Step 8: Apply Filters and Effects

·        Tap Effects or Filters at the bottom.

·        Browse and select the desired effect.

·        Adjust the intensity to match your style.

Step 9: Export Your Video

·        When finished, tap the Export button (usually a box with an upward arrow) at the top right.

·        Choose your preferred resolution and frame rate.

·        Tap Export to save the video to your device.

Quick Tips:

·        Use Undo if you make a mistake.

·        Preview your video anytime by tapping the play button.

·        Save your project to edit later if needed.


How to Edit Videos Using KineMaster

Step 1: Download and Open KineMaster

·        Download KineMaster from Google Play Store or Apple App Store.

·        Open the app on your device.

Step 2: Create a New Project

·        Tap the "+" button or Create New Project.

·        Select the aspect ratio for your video (e.g., 16:9 for YouTube, 9:16 for TikTok).

Step 3: Import Media Files

·        Tap Media to add videos or photos from your gallery to the timeline.

·        You can add multiple clips and images.

Step 4: Trim and Split Clips

·        Tap a clip on the timeline.

·        Drag the edges to trim.

·        To split, move the playhead (white vertical line) to where you want to cut and tap the Split icon (scissors).

Step 5: Add Transitions Between Clips

·        Tap the small box between clips on the timeline.

·        Choose a transition effect like fade, wipe, or slide.

·        Adjust duration if needed.

Step 6: Add Text and Titles

·        Tap Layer > Text.

·        Type your text, then customize font, color, size, and animation.

·        Position the text where you want it on the video.

Step 7: Add Music and Sound Effects

·        Tap Audio to browse music or import your own.

·        Adjust volume or trim audio clips.

·        You can also add sound effects.

Step 8: Apply Effects and Filters

·        Tap Layer > Effect to add visual effects.

·        Tap Filters to apply color filters.

·        Adjust intensity or duration as needed.

Step 9: Add Stickers or Overlays (Optional)

·        Tap Layer > Sticker to add emojis or graphics.

·        Position and animate them on your video.

Step 10: Preview Your Video

·        Tap the Play button to watch your edits in real time.

·        Make further adjustments if needed.

Step 11: Export and Save

·        When you’re done, tap the Export button (top right).

·        Choose resolution, frame rate, and quality.

·        Tap Export to save your video to your device or share directly to social media.

 

How to Edit Videos Using Adobe Premiere Pro

Step 1: Open Adobe Premiere Pro and Create a New Project

·        Launch Adobe Premiere Pro.

·        Click New Project.

·        Name your project and choose a location to save it.

·        Click OK.

Step 2: Import Media Files

·        Go to File > Import, or press Ctrl + I (Cmd + I on Mac).

·        Select the video clips, audio files, and images you want to use.

·        Imported files appear in the Project panel.

Step 3: Create a Sequence

·        Drag a video clip from the Project panel to the Timeline panel.

·        Premiere Pro will automatically create a sequence matching the clip’s settings.

·        Alternatively, create a new sequence manually: File > New > Sequence, then choose the preset that matches your footage.

Step 4: Organize Your Clips on the Timeline

·        Drag clips onto the timeline in the order you want them to appear.

·        Trim clips by dragging the edges inward.

·        Move clips by clicking and dragging them left or right.

Step 5: Cutting and Splitting Clips

·        Use the Razor Tool (press C) to cut clips at specific points.

·        Click on the clip where you want to cut, then switch back to the Selection Tool (press V) to move or delete parts.

Step 6: Add Transitions Between Clips

·        Go to the Effects panel.

·        Open the Video Transitions folder.

·        Drag a transition (e.g., Cross Dissolve) onto the cut point between two clips.

·        Adjust duration by dragging the edges of the transition on the timeline.

Step 7: Add Titles and Text

·        Go to Graphics > New Layer > Text.

·        Type your text in the Program Monitor.

·        Use the Essential Graphics panel to customize font, size, color, and position.

Step 8: Add Audio and Adjust Sound

·        Drag audio files onto the timeline.

·        Adjust volume by expanding the audio track and dragging the volume rubber band.

·        Use the Audio Mixer panel for more control.

Step 9: Apply Effects and Color Correction

·        Go to the Effects panel.

·        Drag effects like Lumetri Color onto clips.

·        Use the Lumetri Color panel to adjust exposure, contrast, saturation, and color grading.

Step 10: Preview Your Work

·        Press the Spacebar to play and review your sequence.

·        Make edits as needed.

Step 11: Export Your Final Video

·        When you’re done editing, go to File > Export > Media.

·        Choose the format (H.264 is common for online videos).

·        Select a preset (e.g., YouTube 1080p).

·        Click Export to save your video.

 Assessment - Multiple choice

Choose the letter of the correct answer.

1. You have a 10-minute video, but the client requests a 5-minute highlight reel focusing on key moments. Which editing tasks should you prioritize?
            a) Add music and filters
            b) Trim and cut clips, then rearrange them to highlight the best parts
            c) Add text titles and transitions between all clips
            d) Export the video without any edits

2. While editing on CapCut, you notice the transitions between clips are too abrupt, making the video seem jumpy. What is the best way to fix this?
            a) Delete all transitions and leave clips as is
            b) Choose smooth transition effects like fade or slide and adjust the duration
            c) Add music to distract from the jumpiness
            d) Export and re-import the video for better transitions

3. You want to create a social media video with text overlay that animates in and out smoothly. Which feature in CapCut or KineMaster should you use?
            a) The Split tool
            b) The Text tool with animation options
            c) The Audio mixer
            d) The Export function

4. If you accidentally delete an important clip while editing on KineMaster, what’s the most efficient way to recover your mistake?
            a) Close the app and start over
            b) Use the Undo function immediately
            c) Re-import the clip from your gallery
            d) Export the project and try to fix it later in another app

5. You are editing a video in Adobe Premiere Pro and want to color correct a dark scene to make it brighter and more vibrant. Which tool should you use?
            a) Razor Tool
            b) Lumetri Color panel
            c) Audio Mixer
            d) Text Tool

6. During a project, you find some clips have different resolutions and aspect ratios. To maintain consistency and avoid black bars, what is the best approach?
            a) Crop or scale clips to fit the timeline’s chosen aspect ratio
            b) Leave clips as they are and add text to cover black bars
            c) Export clips separately and combine later
            d) Add filters to hide differences

7. You are producing a video for Instagram Stories (vertical video). Which aspect ratio should you select when creating a new project in KineMaster?
            a) 16:9
            b) 4:3
            c) 9:16
            d) 1:1

8. A client requests adding a green screen effect to place a subject in a different background. Which feature would you use in KineMaster to achieve this?
            a) Multiple video layers
            b) Speed control
            c) Chroma key
            d) Audio effects

9. When exporting a video for YouTube using Adobe Premiere Pro, which export settings should you choose for best quality and compatibility?
            a) Format: H.264; Preset: YouTube 1080p
            b) Format: AVI; Preset: High Quality
            c) Format: MP3; Preset: Audio Only
            d) Format: GIF; Preset: Loop

10. You want to add background music to your CapCut video but find some parts too loud and distracting. What editing step should you take?
            a) Delete the music and leave the video silent
            b) Adjust the music volume or trim the audio clip where needed
            c) Add more transitions to hide the loud parts
            d) Add more sound effects to overpower the music

 Title: Advertise It! – A Graphic Design Video Ad Challenge

Objective:

To create a 1-3 minute video advertisement using a graphic design software (e.g., Canva, Photoshop + CapCut, etc.) promoting a product, service, or advocacy, while applying safe and responsible digital practices.

Instructions for Students:

1.      Form a Group (Optional for Individual Work):
Work in pairs or small groups (2–3 members), or individually if preferred.

2.      Choose Your Product/Service/Advocacy:
Pick one from the list below or create your own:

o   A new brand of milk tea

o   An eco-friendly bag

o   A tutoring service

o   A health and wellness advocacy (e.g., “Stay Fit at Home”)

o   A digital app (real or imagined)

o   A product of your choice

3.      Plan Your Advertisement:

o   Create a storyboard or script of your ad.

o   Identify the target audience and key message.

o   Plan your visual elements (e.g., logo, layout, text, color scheme).

4.      Design Visuals:

o   Use Canva, Photoshop, or any available graphic design software to create:

§  A logo

§  A product image or visual representation

§  Banners or posters (to appear in the video)

5.      Create the Video Advertisement:

o   Use tools like Adobe, Final Cut Pro, CapCut, and etc.

o   Include:

§  Text animations

§  Background music or voice-over

§  Transitions and visual effects

o   Ensure it is 1–3 minutes long.

6.      Export and Submit:

o   Save your video as .mp4 or .mov.

o   Submit via Google Drive, email, or USB.

Rubrics:

Criteria

Excellent (10)

Good (7-9)

Fair (4-6)

Needs Improvement (1-3)

Creativity & Originality

Very innovative and unique concept

Creative and interesting

Somewhat original

Lacks creativity

Use of Graphic Design Tools

Expert use of tools and elements

Good use of design tools

Basic use of design tools

Poor use, minimal effort

Ad Message Clarity

Message is clear and compelling

Message is clear

Message is somewhat clear

Message is confusing

Technical Quality

High-quality video and audio

Good quality with few issues

Some technical issues

Poor quality

Safe & Responsible Use

Fully follows digital safety and copyright rules

Mostly follows

Minor issues

Ignores rules

Collaboration (if in group)

Excellent teamwork

Good teamwork

Some collaboration issues

No collaboration evident

Reminders:

·        Avoid using copyrighted content without permission.

·        Cite image/music sources properly if not original.

·        Respect each other’s ideas and creativity.

·        Keep your video school-appropriate and respectful.

ANSWER KEY

PRE-TEST

Part I- Multiple Choice:

  1. c) Manipulating and rearranging video clips to create a finished video

  2. c) Writing the script

  3. b) DaVinci Resolve

  4. a) Final Cut Pro

  5. b) Smartphones and tablets

Part II- True or False:

  1. False — Video editing involves many tasks beyond just cutting, such as adding effects and audio.

  2. True — You can rearrange clips by dragging them on the timeline.

  3. True — Transitions help smooth changes between clips.

  4. True — CapCut allows adding text and titles.

  5. False — You can add music in mobile apps like CapCut, no need for professional desktop editors.

Part III- Short Answer:

  1. Examples: trimming clips, adding transitions, inserting text, adding music, applying effects, rearranging clips.

  2. To save the finished video project in a format that can be viewed, shared, or uploaded.



References: 

   ·       Wikipedia  https://en.wikipedia.org/wiki/Video_editing?utm_source https://en.wikipedia.org/wiki/Video_editing_software 

·       Coursera Staff, ( 2024 ) Explore different types of video editing and learn how to get started in the field https://www.coursera.org/articles/what-is-video-editing?utm_source 

·       Katie Terrell Hanna ( 2022 ) https://www.techtarget.com/whatis/definition/digital-video?utm_source 

·       Adobe Website https://www.adobe.com/products/premiere.html 

·       Apple.com https://www.apple.com/final-cut-pro/ 

·       Davinci Resolve 20 https://www.blackmagicdesign.com/products/davinciresolve 


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